Graphic Designer

Job Title:

Graphic Designer
Location:

EberlestockHeadquarters
Schedule:

Monday – Friday, 8AM to 5 PM (flex based on business needs)
Reports To:

Creative Director

Position Summary:

The Graphic Designer is a key creative contributor responsible for shaping and executing the visual identity of the brand across all digital and print touchpoints. This role demands a designer who can think strategically, move quickly, and deliver polished, high-performing creative that elevates the brand and drives measurable impact.

The ideal candidate combines refined aesthetic judgment with tactical design execution, balancing artdirection,and production. They understand how design influences emotion, storytelling, and performance, and how to translate brand strategy into compelling creative across channels such as web, social, email, packaging, retail, and campaigns.

Eberlestockis a premium outdoor and tactical brand built on purpose, performance, and trust. Founded by an Olympic biathlete and driven by real‑world experience, our products are designed to perform when it matters most — in the backcountry, in the field, and everywhere reliability is non‑negotiable.

We’rebuilding more than gear.We’rebuilding a legacy brand that values craftsmanship, accountability, and people who take pride in doing things the right way. Our team is made up of individuals who care deeply about the work, challenge each other to be better, and understand that great products come from great people.

Our Core Values:
Authenticity, where integrity drives every decision.

Quality, because every detail, every feature, and every idea is a reflection of our standard of excellence.

Guarantee, not just in our gear, but in how we show up for our customers, our community, and each other.

Key Responsibilities:

Creative Development

Design and execute brand and campaign creative for digital, print, packaging, retail, and experiential applications

Collaborate closely with the Creative Director and broader marketing team to translate brand identity into world‑class visuals that communicate high performance and adventure across multiple product categories

Develop assets for social media, paid advertising, landing pages, product launches, catalogues, and promotional campaigns

Contribute to the creation of templates and scalable design systems thatmaintainvisual consistency across channels

Uphold and evolve brand guidelines, ensuring all assets, typography, and layouts align with the brand’s look, tone, and voice

Cross‑Functional Collaboration

Workhand-in-handwith marketing, product, and e‑commerce teams to ensure design supports businessobjectivesand KPIs

Support internal teams with assets thatassistwith sales enablement, executive meetings and events, and other special projects

Support campaign planning by concepting and storyboarding visuals for photography, video, and motion content

Provide design direction and feedback to freelancers, contractors, and agency partners as needed

Participate in creative reviews, offering solutions that are both visually innovative and strategically sound

Digital Performance & Design

Develop conversion‑focused creative for digital advertising, email, and e‑commerce applications

Understand the intersection of design and analytics, applying performance insights to refine creative direction and improve engagement

Adapt andoptimizecontent for varying formats and platforms (Meta, YouTube, web, email, etc.), ensuring each piece meets platform‑specific best practices

Partner with the data and digital teams to A/Btestcreative and iterate based on real‑world performance data

Production & Quality Control

Manage multiple projects simultaneously, meeting deadlines without compromising quality or attention to detail

Prepare and deliver production‑ready files for digital and print deliverables, working closely with vendors whenrequired

Maintain a clean and organized asset management system for efficient workflow and future reference

Required Qualifications:

Bachelor's degree in graphic design, Visual Communication, or related field

5–8 years of professional design experience, preferably within a consumer brand, outdoor, lifestyle, or performance‑driven industry

Expert‑levelproficiencyin Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with Figma or similar collaborative design tools

Experiencedesigning forboth digital andprintapplications

Strong understanding of typography, composition, color theory, and photography direction

Experience creating assets for paid social and digital advertisingrequired;motion graphics or video editing experience a plus

Ability to balance high‑level creative concepting with pixel‑perfect production execution

Excellent communication, organization, and time management skills

A collaborative mindset with the ability to take feedback constructively and iterate quickly

Preferred Qualifications:

Passionate about outdoor, tactical, and performance‑based storytelling

Obsessed with visual excellence and attention to detail

Thrives in a fast‑paced, entrepreneurial environment with high creative standards

Self‑driven and proactive, capable of independently pushing projects forward from concept to completion

Generous tieredPTO allowance withan initialaccrual level of12 daysannually

10 Paid Company Holidays

Two Medical Plan Options with 70% of employee-only premium paid by company

Optional Vision Coverage

Company Sponsored 401K Plan with 4% employer match

“Pick a Pack” Gift following 90‑day probationary period

Eberlestockis an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.

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