Sr Manager/Director, Channel Sales & Distribution Performance Fire Service

MSA, The Safety Company

Sr Manager/Director, Channel Sales & Distribution Performance Fire Service

US--Remote - Anywhere in US
Requisition ID: 2026-9963
Type: Full-Time
# of Openings: 1
Category: Sales
Overview

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.
At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.
Are you in? Read on for more details about this particular role.
Responsibilities

The

Sr. Manager/Director, Channel Sales & Distribution Performance

is responsible for driving revenue growth and partner productivity across the Fire Service business through a network of distributors across the U.S. and Canada.
This role owns the performance, structure, and effectiveness of the channel—ensuring the right partners are in place, expectations are clear, and results are consistently delivered. The Director will operate as a hands-on leader, actively managing partner performance, strengthening accountability, and improving overall channel execution.
Key Responsibilities
Channel Ownership & Growth
Own performance of the Fire Service channel, including revenue growth, market share, and partner productivity
Drive growth by improving channel coverage, increasing partner output, and expanding within existing accounts
Translate business objectives into clear, actionable channel priorities with measurable outcomes
Partner Performance Management (Core Focus)
Drive performance across distributors, dealers, and partner reps through:
Defined KPIs and performance scorecards
Regular business reviews (QBRs/MBRs)
Structured performance management and accountability
Identify performance gaps and take action to improve results, including partner development, escalation, or replacement
Balance strong partner relationships with clear expectations and measurable outcomes
Distribution Network Leadership
Manage and optimize a network of channel partners across the U.S. and Canada
Ensure effective territory coverage, partner alignment, and clear roles within the channel
Evaluate and refine the channel structure to support growth and customer access
Field Execution & Alignment
Partner closely with sales and field teams to ensure consistent execution through the channel
Ensure adoption of pricing strategies, promotions, and go-to-market programs by partners
Align internal teams and partners around shared priorities and execution plans
Channel Analytics & Insights
Use data to assess partner performance, pipeline health, and coverage gaps
Develop and execute plans to improve underperforming areas of the channel
Provide clear visibility into channel performance, risks, and growth opportunities
Operating Discipline & Process Rigor
Establish and maintain a structured cadence for partner engagement, forecasting, and reporting
Drive consistency and accountability in channel management processes
Improve visibility into channel performance through standardized tools and metrics
Qualifications
Required
812+ years of experience in

channel / indirect sales leadership
Proven experience managing

distributor and/or dealer networks

(not just direct sales teams)
Demonstrated success improving

channel partner performance and accountability
Experience leading structured partner management processes (QBRs, scorecards, performance plans)
Background in

industrial, safety, fire service, or related B2B markets
Preferred
Experience optimizing or restructuring a channel network
Experience working within

multi-tier distribution environments
Track record of improving underperforming partner networks
Strong analytical capability with ability to translate insights into action
Education Required:
Bachelors degree in related field.
Education Preferred:
Masters degree in related field.
#LI-KH2
#LI-REMOTE
MSA is committed to the principles of equal employment opportunity and to providing a workplace that is free from unlawful discrimination. As such, it is MSA's policy not to discriminate against any employee or applicant for employment on the basis of the person's age, color, creed, disability, ethnicity, race, religion, gender, marital status, sex, sexual orientation, gender identity, national origin, citizenship status, veteran's status, genetic information, political affiliation, disabling condition, or any other category protected by applicable federal, state, or local law. MSA also makes reasonable accommodations for individuals with disabilities who are otherwise qualified to perform a job unless such accommodations would impose an undue hardship.
If you are an individual with a disability and need an accommodation to assist you in navigating this career site, let us know.Contact Us MSA is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals with Disabilities/Protected Veterans.
PI285979746

#J-18808-Ljbffr