Description
The PR account manager works directly with media partners, social media influencers and clients to produce unpaid earned media coverage. The PR account manager supports the PR department through multiple responsibilities for a variety of clients.
Responsibilities
- Obtain earned media coverage for clients
- Oversee and recommend PR strategies for clients and the agency
- Generate media lists for client initiatives
- Maintain positive relationships and outreach with media
- Secure partnerships and collaborations
- Manage all incoming PR requestsConsistently come up with new ideas and opportunities to promote clients
- Create strategic presentations
- Correspond with clients daily
- Participate in agency-wide strategy and planning sessions for clients
- Send press releases and pitches
- Client meetings and phone calls
- Interdepartmental collaboration to compile integrated strategies *
- Tracking and clipping client and agency media mentions
- Provide reporting to clients
- Monitor, apply for and track award submissions
- Pitch new business opportunities, as needed
- Crisis communications, as needed
- Occasional event concept, planning and coordination
- Drive influencer social media coverage for clients
- Maintain positive relationships and outreach with media and influencers
Requirements
- Bachelor’s Degree in Communications or Journalism preferred
- Passion for all things PR related
- Experience with Cision and Critical Mention insights preferred
- Proficiency with video editing is a plus, but not mandatory
- Strong copywriting and copy-editing skills
- Excellent critical thinking skills
- Event planning experience
- Knowledge of historical, current, and future trends in the PR space
- Outstanding time management skills with the ability to multitask
- Detail-oriented approach with the ability to work under pressure to meet deadlines
- Computer proficiency, including experience with iOS, Microsoft Office and Google Suite
- Team-oriented attitude and approach to getting work done, as well as the ability to work with and learn from others
- Reliable and flexible, when necessary
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