Social Media Manager

Responsibilities

Own and execute social strategy across Instagram, TikTok, YouTube Shorts, and LinkedIn, plus any platform worth our time

Build and maintain the monthly content calendar, tied to product launches, campaign beats, marketing objectives, and key cultural moments

Set platform-specific KPIs, track them consistently, and deliver a monthly performance report with a clear point of view on what to push, cut, and test

Analyze social performance alongside broader marketing and sales data; bring recommendations, not just numbers

Identify real-time opportunities in sport and culture and move fast when something connects to Legends

Conceptualize and pitch original campaign ideas and platform activations that feel native, not forced

Work cross-functionally with marketing, creative, and ops on gifting programs, paid social, UGC, and event activations

Content

Create and publish daily content across platforms; that means writing copy, capturing footage, editing clips, and knowing what performs without being told

Write and distribute briefs and shot lists to designers, videographers, and copywriters for all upcoming content needs

Oversee the full content pipeline, ensuring everything published meets Legends brand standards from colors to clothing to copy

Build out daily IG Stories that connect with our audience, drive engagement, and support sales

Lead TikTok output with the creative team; content goes up at least once daily and it has to be worth watching

Own the Instagram grid; present it for leadership sign-off, incorporate feedback, and be the final eye before anything goes live

Community

Own the inbox: clear DMs, respond to comments, flag what needs escalation, and handle it all in a way that sounds like a person, not a brand account

Engage proactively with tagged posts, partner content, and community conversations

Respond to comments and messages on evenings and weekends when the moment calls for it; the brand does not stop

Know the difference between an audience and a community, and actively build the latter

Engagement / Communication

Proactively engage with content across platforms: like, comment, repost, and amplify

Maintain the kind of consistent DM cadence that keeps relationships genuinely warm; follow-through is non-negotiable

Identify new creators and community members worth bringing into the fold and make the case for them

Qualifications

5+ years in a social media or content role; DTC, performance apparel, or sport and fitness brand preferred

Exceptional writer with sharp attention to grammar, brand voice, and tone; this is a must

Mastery of major platforms and the emerging ones that matter; you know how they actually work, not just how to post on them

Proven track record of building and executing campaigns from strategy through publish, with results you can speak to

Genuine fluency in athlete and sport culture; high aesthetic standards; a clear sense of what Legends is and what it is not

Comfortable behind a camera; basic photo and video capture is part of every week

Deep knowledge of social analytics tools; you use data to sharpen strategy, not just report after the fact

Self-directed and highly organized; you manage multiple workstreams at once and do not need someone to prioritize for you

Excellent communication skills across written, verbal, and presentation formats

Hands‑on with scheduling and editing tools such as Sprout Social, Later, CapCut, or similar

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