Associate Director, Marketing

Job Description
At uniQure, we are delivering on the promise of gene therapy and delivering hope for patients facing urgent unmet medical needs. Every role in our organization carries profound purpose; whether you're in research, operations, access, or support, your contributions impact patients. We're seeking passionate professionals who thrive in high‑stakes environments, uphold rigorous quality standards, and share our relentless commitment to transforming the lives of patients. Join us in making the impossible possible, where your expertise becomes a catalyst for life‑changing treatments.

Associate Director, Marketing
The Associate Director, Marketing drives the development and implementation of key HCP and Patient brand strategies and initiatives in the US. The Associate Director supports the development and execution of clear, concise, and actionable brand strategic and tactical plans to optimize the launch and commercial success of uniQure’s lead asset. The Associate Director is responsible for collaborating with multiple cross‑functional groups, including but not limited to Medical Affairs, Advocacy, Sales, Regulatory, Market Insights, Patient Services, Training, and Legal. This role reports to the Senior Director, Marketing.

Key Result Areas (major duties, accountabilities and responsibilities)

Develop, create, and implement unbranded education and branded promotional materials for HCP, community, and institutional stakeholders

Collaborate with cross‑functional teams to establish a branded and unbranded communication platform for our lead asset

Lead creation of educational resources across HCP and patient stakeholders to support launch

Build and optimize digital and CRM strategy to enable effective communications that will engage and support key HD stakeholders

Inform strategic recommendations based on market and disease dynamics

Identify market research needs, align on market research plans, and translate findings into adapted strategic and tactical execution

Work and manage all vendors/agencies successfully and effectively

Perform other related duties as needed

Qualifications & Skills

BA/BS degree in business, marketing or science required

10 years of pharmaceutical/biotech experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre‑launch or in‑line) or relevant experience

Experience in brand marketing/product management is required; product launch experience in rare disease preferred

Strong, team‑oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels across the organization

Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials

Strong qualitative and quantitative analytical, communication and project management skills to effectively translate ideas and insights into actionable plans

Excellent organizational skills, sufficient to multi‑task in an extremely fast‑paced environment with changing priorities

Enthusiasm, confidence, ability to work on multiple tasks, problem‑solving ability, comfort in an ambiguous environment, and ability to prioritize effectively to meet organizational objectives

Ability to regularly commute into our Lexington location, as needed

Salary Range: $188,000 – $228,000

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant, relevant years of experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from where they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

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