Director, Messaging Management & Orchestration

Major Responsibilities:

Strategy & Execution

Responsible for the CRM campaign development, targeting, brand integrity, design, copy, and call-to-action integration, data, execution,

testing

and tracking.

Leads the creation and execution

of long-term m

essaging

automation road map

based on

business requirements,

consumer

insights

and business outcomes

Leads platform optimization strategy for messaging outreach

performance including send, open and response performance, channel

activation

and outcomes

Establishes strategies for a

test-and-learn and champion-challenger

methodology

to continually improve effectiveness

of messaging capabilities

Oversee the strategy, implementation, and optimization of Salesforce Marketing Cloud for email and SMS campaigns

Directs,

creates

and manages campaigns and programs with measurable marketing strategies to improve engagement over the

patient's

lifetime cycle or journey experience.

Develops strategies that

f

acilitate

customer acquisition, conversion, cross-

selling

and retention through multiple consumer contact channels, while capitalizing on our consumer website, web

forms

and customer porta

ls

Operation

al Excellence

Leads the analysis of

key performance indicators to continually

optimize

marketing tactics, evaluating components of each campaign, including lists, offers, messaging, open rates, click through rates and conversions.

Ensures that all campaigns and programs are launched on time, on budget, and delivered with outstanding quality and accuracy

Ensure system integration across all messaging platforms and alignment with existing marketing technology stack

; e

valuate

s

, select, and implement new messaging technologies and platforms to enhance efficiency and customer experience

Collaborates with brand, marketing,

technology

and IT to ensure strong cross-functional engagement and performance, including platform integration and enhancements

Team Leadership and Development

Lead and mentor a high-performing team that uncovers opportunities and designs solutions for the customer's

data solutions

, fostering

collaboration, accountability, and innovation within the team.

Enable teams to

operate

effectively by removing barriers and

facilitating

decision-making

Foster a collaborative, performance-driven work environment, setting clear goals, providing feedback, and supporting ongoing development.

Licensure, Registration, and/or Certification Required:

None Required.

Education Required:

Bachelors degree in business, marketing, communications, social sciences, or

a related

field.

Experience Required:

8+ years

required

, 5+ years preferred experience in brand development, marketing, brand strategy, brand consulting, or strategic planning.

5+ years of experience managing others

required

.

Has

demonstrated

knowledge and experience with marketing operations planning and execution

Knowledge, Skills & Abilities Required:

Enterprise level understanding of marketing technology ecosystems (e.g., CRM, CDP, CMP, marketing automation, digital engagement platforms)

Strong technical acumen with the ability to translate business needs into scalable systems, standards, and frameworks

Experience

operating

in regulated environments with an understanding of privacy, consent, and governance principles

Proven ability to lead through influence and collaborate across IT, Security, Privacy, and business stakeholders

Strategic thinking with the ability to balance innovation, risk, scalability, and operational readiness

Strong analytical and problem-solving skills to assess tradeoffs and guide informed decision-making

Excellent verbal and written communication skills, including the ability to communicate complex concepts to executive and non-technical audiences

Highly collaborative, adaptable, and comfortable operating in complex, matrixed organizations

DISCLAIMER

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position.

Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.