Senior Account Manager - Fashion

Senior Account Manager - Fashion

PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success. Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent. PURPLE doesn't follow the cultural zeitgeist, we create it.
PURPLE is looking for a seasoned Senior Account Manager for its Fashion division. This role takes day-to-day ownership of a portfolio of fashion brands, partnering closely with the Account Director and VP to shape and deliver PR strategy that drives maximum brand exposure through creative product placement, profile features, and launches. The Senior Account Manager operates with a high degree of autonomy, using strategic judgment and a genuine passion for brand-building to deliver exceptional results. Impeccable client leadership skills and an established, senior-level network of press and brand contacts are essential. The Senior Account Manager owns brand awareness and media strategy for their assigned roster. This includes leading client activities, campaigns, special projects, shows, presentations and events, and driving senior-level relationships with key journalists and media within their market, acting as a lead ambassador for Purple.
Key Responsibilities

Own senior-level media relationships, driving strategic one-to-one appointments and meetings with top-tier press
Lead the development and execution of media relations plans for clients, including outreach strategy, message development, event management, high-level pitching, spokesperson training, and securing local, regional and national coverage
Lead competitive media research and analysis to inform client strategy
Lead the creation and presentation of communications plans for clients
Identify and negotiate partnership and collaboration opportunities
Own event strategy, logistics and production for key client moments
Oversee and quality-control weekly and monthly media reporting for clients
Act as a primary day-to-day client contact, building rapport and credibility as a trusted strategic advisor alongside the AD and VP
Oversee the end-to-end management of product-related media requests, sample distribution, tracking and follow-up
Own client product inventory management and accountability
Direct media monitoring across clients and competitors, identifying trends and opportunities
Produce and oversee high-quality internal and external communications content
Proactively pitch and secure high-impact story ideas to maximise editorial placement across brands
Manage, mentor and develop junior team member, overseeing day-to-day operations and supporting their growth
Bring a clear command of owned and earned media strategy, and cultivate relationships with top-tier influencers
Play an active role in new business efforts, including leading proposal development and participating in pitches
Skills and Experience

Substantial, proven senior-level experience in fashion PR (6+ years)
Strong commercial track record in a fast-paced agency environment
Demonstrated people management and mentorship experience required
Proven track record of designing and delivering PR strategies that create measurable business impact
Discreet, polished and highly articulate, with excellent communication and client-management skills
Highly organised, methodical and efficient, with strong judgment and initiative
A strategic, proactive leader who shapes ideas and direction rather than simply executing them
Creative and strategic thinker with strong business acumen
Strong, established senior-level fashion press contacts required
Extensive experience leading event management and production
Excellent presentation skills and superb writing ability
Skilled at identifying and capitalising on communication opportunities across multiple media platforms
Strong MS Word skills; strong working knowledge of PowerPoint and Excel