Marketing Coordinator

Social Media Management

Develops, writes, schedules, and publishes social media content across LinkedIn, Facebook, Instagram, YouTube, and other relevant platforms.

Creates social media captions that are professional, clear, brand‑aligned, and tailored to commercial HVAC customers, employees, recruits, and industry partners.

Maintains a monthly social media content calendar and coordinates posting schedules with sales, service, operations, recruiting, and leadership teams.

Content Creation

Designs marketing materials using Canva, Adobe Illustrator, Adobe Photoshop, and Adobe InDesign, including flyers, social media graphics, brochures, presentations, case studies, project profiles, trade show graphics, digital ads, print collateral, and recruiting materials.

Captures and edits photography of projects, equipment installations, technicians, customer events, company activities, and employee‑focused content.

Plans, films, edits, and produces video content for social media, customer communications, recruiting, company culture, project profiles, case studies, and thought leadership campaigns.

Coordinates project photography and video shoots at job sites, customer facilities, company offices, and events while following safety and site access requirements.

Adds branded graphics, captions, transitions, music, and branded visual elements to video content as appropriate.

Copywriting

Writes and edits marketing content for website updates, email campaigns, newsletters, project profiles, customer success stories, press releases, employee announcements, and sales collateral.

Ensures that copy for web, social media captions, YouTube descriptions, and other digital platforms includes proper SEO keywords.

Marketing & Cross‑Organizational Duties

Supports the sales and business development teams with campaign materials, proposal graphics, presentation decks, customer‑facing leave‑behinds, and targeted marketing collateral.

Assists with website updates, SEO‑related content, digital asset organization, and marketing performance reporting.

Supports trade shows, customer events, recruiting events, internal meetings, community engagement, and other activities as assigned.

Maintains organized libraries for photography, video files, brand assets, templates, logos, project information and completed marketing materials in SharePoint.

Tracks social media engagement, video views, campaign performance, content production volume, and other marketing metrics as requested.

Supports marketing decisions and recommendations that can impact company brand image, customer engagement, recruiting visibility, sales enablement, and market presence.

Performs other duties as assigned by the Marketing & Communications Specialist, Director of Service Sales, or company leadership.

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