Marketing Proposal Coordinator

Marketing Proposal Coordinator (MPC)
About Smoot Construction Smoot Construction has more than seven decades of growth and experience in general contracting, design-build, and construction management. It has created a legacy of excellence and a reputation for hard work and high standards.
Within the last 15 years, Smoot has constructed multi-million dollar building projects, including The Ohio State University’s Student Union, Hilton Hotel 2.0 Expansion, and the Columbus Crew’s stadium, Lower.com field. To help continue to build Smoot’s resume, we need an experienced AEC Marketing Manager to support day-to-day marketing activities and lead long- term strategies that position us to win work.
Key Responsibilities The MPC reports to the Executive Vice President of Operations and will collaborate with company Executives to lead the marketing efforts of the company. MPC will use their creative ideas and leadership skills to contribute to Smoot’s reputation, culture, and brand recognition.
Requests for proposals/qualifications (75%-time commitment)
Manage the RFP/RFQ process from beginning to end
Utilize Microsoft Planner/CRM to communicate to the Executive VP of Operations upcoming leads and current pursuits
Implement client strategy to collect intel to help with overall messaging and pre- positioning efforts
Create client strategies and capture plans to use as guides in producing message-driven content for submissions
Understand and communicate the RFQ, RFP, and interview requirements to the pursuit team
Communicate submission statuses to the Pursuit Lead on a regular basis
Ensure all submissions are completed in a timely manner, consistent with the brand, and exhibiting accurate information
Write, edit, proofread, format, and assemble/prepare the required documents for final submission
Lead the project interview preparation and team coordination to create presentations and leave-behind marketing materials
Collaboration on partner pursuits when outside partners are engaged
Data and content management (10%- time commitment)
Update and maintain project data, employee resumes, external company and contact information, client intel, and proposal text in Cosential (Smoot’s Client Relationship Management database)
Create and update graphics library on the Smoot network
Work with third party vendors in coordinating all project and employee photography on an as needed basis
Collaborate with Executives and IT Director in managing content on the company’s intranet page, SRSConnect
Ensure the content on the smootconstruction.com website is up-to-date and make necessary changes utilizing the content management system, i.e., WordPress.
External and internal marketing initiatives (10%- time commitment)
Work with the President/CEO, Executive VP of Operations, and Water Group Team Lead to develop and execute annual marketing plans for identified clients and projects for the year
Collaborate with Team Members to create and post monthly news items, project updates, press releases, and any other noteworthy content on the smootconstruction.com website, LinkedIn, and SRSConnect
Utilize Mailchimp to create and send internal email communications and digital newsletters
Create/update all brochures, project sheets, resumes, banners, flyers, advertisements, jobsite signage, etc.
Coordinate the organization and logistics of internal company and external industry events, including event participation (Job Fairs & Marketing Booths)
Brand management (5%- time commitment)
Manage and oversee purchasing of all company apparel and swag, including shirts, safety vests, hats, hard hats, backpacks, etc.
Ensure adherence and reinforcement of brand consistency and execute opportunities for brand awareness through submissions, awards, conferences, sponsorships, regional industry associations, media placements, etc.
Provide ongoing guidance to internal staff of meeting brand requirements, utilizing the brand and communications guide as an educational tool
Partner with third-party digital agency to develop additional branding needs on an as- needed basis
Qualifications Minimum 5+ years in marketing, preferably within the AEC industry
Bachelor’s degree preferred in business or marketing, or similar education or experience considered
Preferred experience in proposal and presentation planning, layout, developing and curating proposal content, graphics, and editing for the AEC industry
Passion for developing fresh and creative approaches to conveying information
Experience and ability to tailor writing content based on the project type, message, and intended target audience, ensuring it is exciting, engaging, and interesting
Proficient in Adobe Creative Suite specifically InDesign, Photoshop, and Illustrator
Proficient in Microsoft Office 365
Preferred knowledge of WordPress and experience with working and managing CRM platforms
Possess a strong drive to succeed
Has excellent interpersonal, verbal, face-to-face communication, and written communication skills
Are flexible, organized, and able to multi-task
Has the ability to move seamlessly from long-term, strategic projects to urgent tactical implementation when needed
Has the ability to facilitate presentations and interviews while managing diverse team personalities towards a successful outcome
Compensation Commensurate with experience.

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