Texas Instruments is hiring: SEO Specialist in Dallas

AI Visibility & Search Strategy Specialist
In this role, you will contribute to the strategy for how our technology is perceived by LLMs and Search Engines. This isn't just about keywords; it’s about Generative Experience Optimization (GEO) and high-level content strategy. You will use advanced visibility tools to track scores and insights across a strategic list of prompts, translating those scores into actionable recommendations for the business. On the day to day you will monitor and analyze our Web and AI visibility performance, own specific projects that will improve this visibility and interact with various stakeholders (internal and external) to drive execution.

Key Responsibilities

Strategy & Execution: Develop and refine SEO, GEO, and LLM visibility strategies to improve our share in LLM response for our semiconductor portfolio.

Defining the Unknown: Help us define new KPIs. Since traditional metrics (like immediate revenue) don't always capture the impact of AI visibility, you will help create the metrics that prove our success.

Cross‑Functional Collaboration: Act as the bridge, communicating priorities and creating collaborative touchpoints with content, web, and engineering teams.

Fail Fast & Learn: Propose bold, new ideas and testing protocols. Value positive failure, learning quickly from what doesn’t work to double down on what does.

Data Storytelling: Analyze visibility scores and insights, making the data speak to stakeholders through clear, high‑impact presentations and recommendations.

Qualifications
Minimum Requirements

Bachelor’s degree in Business, Engineering, Marketing, Data Science, Management Information Systems, or a related field.

3 years of experience in SEO, GEO, LLM, Digital Strategy, or Data Analytics and Visualization with a proven track record of solving "unstructured" problems.

Technical Savvy: Familiarity with LLM architectures, Search Engine algorithms, and web optimization strategies. Knowledge of making a website readable for a bot (JSON‑LD or Schema) is a plus.

Strategic Mindset: Experience in GEO or a deep curiosity to lead in this specific space.

Preferred Qualifications

Agile & Curious: You have a startup mindset within a large organization. You write processes rather than waiting for them.

Data‑Driven: Comfortable with ambiguity but obsessed with data, finding signal in the noise of visibility scores.

Proactive Communicator: Influence teams you don’t manage and present complex AI concepts to diverse audiences.

LLM Industry Thinker: Natural curiosity about the evolution of LLMs and staying in sync with the search industry evolution.

Customer Experience Mindset: Provide human judgment to ensure prompts reflect customer needs and collaborate with other Digital Selling group members.

Strong Relationships: Establish strong relationships with key stakeholders internally and externally.

Communication Skills: Strong verbal and written communication skills.

Quick Ramp: Ability to quickly ramp on new systems and processes.

Analytical & Problem‑Solving: Demonstrated strong interpersonal, analytical, and problem‑solving skills.

Team Collaboration: Ability to work in teams and collaborate effectively with people in different functions.

Initiative & Results: Take the initiative and drive for results.

Time Management: Strong time‑management skills that enable on‑time project delivery.

Benefits

Engineer your future: Empowered to own your career and development with collaboration from smart peers.

Diversity: Diverse backgrounds and perspectives fuel innovation and strengthen the team.

Competitive compensation and benefits designed to help you and your family live your best life.

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

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