Director, Brand Communication

Director, Brand Communication

Sono Bello is America's top cosmetic surgery specialist, with 185+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now.
This position is open in the greater Seattle area and open to fully remote for candidates based in the Chicago, IL area, with the possibility of transitioning to a hybrid work model.
Sono Bello is the nation's largest and fastest-growing provider of cosmetic surgery and a recognized category disruptor in aesthetic surgery. With a national network of 130+ centers, the company has built a scaled operating platform that delivers consistent outcomes while enabling growth and innovation in a historically fragmented market.
We operate at the intersection of beauty, confidence, and healthcare. It is a category that is deeply personal and unlike almost any other. The patients we serve are making meaningful decisions about their bodies and their lives, and how we communicate with them matters.
People here are passionate in a way that is hard to manufacture. Our team members care deeply about patients and about each other, and that shows up in the quality of the work and the strength of the teams. We test, measure, and adjust. Growth mindset is not a poster on the wall here. It is how we make decisions and how we develop our people.
We hold ourselves to high standards and celebrate the wins along the way. Courage is expected. If you see something that is not working, you will need to speak up. If you have a better idea, you bring it. People who do their best work where bold thinking is welcomed, and results are what count will feel at home here.
Role Overview

The Director, Brand Communications is a senior creative leadership role- responsible for the ideas, storytelling, and messaging that define how Sono Bello connects with patients and prospective patients across every channel. This is not a media or analytics role. It is a creative strategy role, and the right candidate will have spent their career making and shaping communications that move people.
We have been moving from a single-product company to a multi-product portfolio. For a creative leader, that means the opportunity to build messaging architecture and campaign platforms across a growing range of products and services.
You will lead a mix of internal creative staff and external creative agency partners, bringing the strategic vision and creative authority to get the best out of both. You will write briefs that inspire great thinking, lead reviews with a clear point of view, and hold a high bar for what gets made. You understand the difference between work that checks a box and work that actually moves people.
Key Responsibilities

Creative Development & Production
Communication Strategy
Creative Agency Leadership
Internal Creative Team Management
Cross-functional Collaboration
Qualifications & Experience

10–15+ years in brand communications, creative strategy, or advertising — agency-side, in-house, or both
Deep experience leading TV and video creative, including brand and direct response formats, from brief through production
Track record managing creative agency relationships with clear direction, high standards, and the ability to push partners to produce their best work
Proven ability to develop communications strategies and creative platforms that connect brand positioning to business results
Comfortable developing communications that serve both brand-building and direct response objectives without sacrificing either
Consumer brand, healthcare, or direct-to-consumer experience strongly preferred. Fortune 500 or scaled national brand experience a plus.
We ask all candidates to share examples of their work. We are most interested in seeing a campaign or platform you helped originate, examples of TV or video creative you have led, and work where you can speak to both the creative thinking and the results it drove.
Leadership Attributes

You have strong creative instincts and the strategic vocabulary to back them up. Your curiosity about consumers, culture, and what makes ideas land is genuine and ongoing. You simplify the complex, write briefs that actually inspire something, and share your point of view clearly and constructively. You lead with authenticity, invest in the people around you, and build teams that are proud of what they produce. You do not wait for perfect data to form an opinion, and you do not settle for work that is merely good enough.
Why This Role Matters

Sono Bello has built one of the most recognized brands in medical aesthetics on the strength of its outcomes, its people, and its ability to connect with patients at a deeply personal level. This role is the opportunity to build the communications strategy and creative foundation that takes the brand to the next level.
For a creative leader who wants real creative authority, a meaningful challenge, and the resources of a scaled national company behind them, this is a rare opportunity to leave a mark.
Compensation

The compensation range for this role is $175,000 - $220,000 + Bonus.
Benefits

Medical
Dental
Vision
Life Insurance
401K
EAP
PTO & Paid Holidays