Advertising Specialist

The University of Southern Mississippi is currently accepting applications for the position of Advertising Specialist.

Location Hattiesburg

118 College Drive

Hattiesburg, Mississippi, 39406-0001

United States

Division University Communications

Position Type Staff

Employment Status Full Time

Grant Funded No

Salary Range 45,000.00 - 50,000.00

Pay Grade

E09

Posting Close Date Open Until Filled

Special Instructions to Applicants
Applicants should upload a resume and cover letter detailing their qualifications and experience in marketing, advertising, or a closelyrelated field, including hands-on experience with digital advertising. Applicants must be currently authorized to work in theUnited States on a full-time basis without the need for visa sponsorship. TheUniversity will not sponsor applicants for work visas (e.g., H-1B).

Job Summary
The Advertising Specialist executes paid media strategies aligned withinstitutional goals and established budget parameters. This role coordinatesthe full lifecycle of paid campaigns, including deploying digital ads, managingtraditional media buys, and tracking performance and spending across allchannels.

Primary Duties and Responsibilities

Build, launch, and monitor paid media campaigns across digital channels (search, social, streaming, etc.).

Negotiate advertising rates and contracts for traditional media placements (billboards, print, television, etc.).Maintain positive relationships with advertising sales representatives and vendors. Ensure timely delivery of creative assets and monitor deployment.

Track spending, process invoices, and maintain accurate budgets across all advertising channels.

Coordinate with staff acrossUniversity Communications—includingdesign, web, video/photo, and social teams to ensure creative assets are properly prepared and aligned with platform requirements and campaign goals.

Provide recommendations for adjustments to audience targeting, messaging, channel mix, and budget allocation to maximize efficiency, reach, and return on investment. Maintain current knowledge of paid media trends, platform updates, and emerging technologies.

Perform other duties as assigned.

Minimum Qualifications
Bachelor'sdegree from an accredited college or university in marketing, advertising,strategic communications, business, or a related field. Two years ofprofessional experience within the past five years in marketing, advertising, ora closely related field, plus hands-on experience with digital advertising.

Knowledge, Skills & Abilities

Familiarity with digital advertising platforms, social media platforms, and marketing analytics

Strong organizational skills and attention to detail

Ability to manage multiple projects and deadlines simultaneously

Strong written and verbal communication skills

Ability to learn new technologies, advertising platforms, and processes

Ability to accurately track expenditures

Proficient Microsoft Excel skills for completing tracking and reporting tasks, including the creation of formulas, pivot tables and charts

Ability to work independently and as a member of a team

Ability to synthesize information and express complex thoughts concisely

Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations

Ability to define problems, collect data, establish facts and draw valid conclusions

Ability to review work for accuracyAbility to process and handle confidential information with discretion

Ability to complete occasional day travel to other USM locations to fulfill job responsibilities

Preferred Qualifications
Professionalexperience using Meta Ads Manager, Google Ads, and Google Analytics. Experiencecoordinating advertising placements across digital or traditional mediachannels. Experience analyzing campaign performance and preparing reports.

About The University of Southern Mississippi
Since our founding in 1910, The University of SouthernMississippi has remained dedicated to preparingstudents for success. We deliver programs to more than 13,000 studentsin Hattiesburg and Long Beach, at teaching and research sites across theMississippi Gulf Coast, as well as online. Weare a community-engaged Carnegie R1 university, earning distinction as one ofthe nation's leading research institutions.

Southern Miss is known for pioneering work inpolymer science, ocean science, spectator sports safety and security, and bringinglanguage to children with communication disorders. We are also a nationalleader in a broad range of disciplines, including cybersecurity, hydrography,nutrition, aquaculture, kinesiology, and economic development, among others.

We produce graduates ready to enterfields that are leading the way in emerging technologies through programssuch as computer engineering, information technology, and ocean engineering. We’re developing the next generation ofbusiness leaders, while also responding to critical workforce shortages byproducing skilled professionals in education and nursing. With a tradition ofexcellence in the arts, we are one of only 36 public institutions in the nationaccredited in four major areas of the arts. Home to the Golden Eagles, ourstudent-athletes compete in 17 NCAA Division I sports. With a culture marked by passion andpersistence, Southern Miss is delivering graduates who are ready for life. For more information, visit www.usm.edu .

The University of Southern Mississippi is an equal opportunity employer, and all qualified applicants will receive consideration for employment. EOE/VETS/DISABILITY.

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