Digital Marketing Consultant

Overview

Love + medicine is who we are, it's what we do, it's why people want to work here. If you’re looking for a job to love, apply today. Scheduled Weekly Hours: 40 Digital Marketing Consultant FTE: 1.0, Full-time Location: Hybrid. Candidates must reside in WI, MN, IA, or MI at the time of hire. Emplify Health is hiring a Digital Marketing Consultant to help shape the future of our digital presence. In this role, you’ll help bring our digital marketing strategy to life by planning, executing, analyzing, and measuring digital marketing initiatives that make an impact. You’ll work closely with Marketing team members to build smart, effective strategies aligned with enterprise and regional goals, choose the right digital channels, and support service line business objectives. You’ll also help evaluate and select digital marketing vendors and serve as the main point of contact for those partnerships.
What you\'ll need

Bachelor’s degree in Marketing, Business or a related field required. Master’s degree in Business Administration (MBA) or a related field preferred. 3-4 years of experience and expertise in managing digital marketing campaigns across multiple platforms required. 5-7 years of demonstrated strategic planning, execution and evaluation of digital marketing campaigns across multiple platforms preferred.
What you’ll do

Implements and measures digital initiatives across the organization, including social media, SEM, email, Marketing Automation and more. Facilitates the development of effective digital marketing and social media strategies for enterprise and regional brands, focusing on strategic campaign management and creating visually compelling content to elevate brand awareness. Monitor social media regularly to engage with followers, respond to comments, bringing to life brand mission and vision in the digital space. Ensure social media engagement goals are met. Coordinates the research and selection process for new digital marketing vendors. Develops relationships with vendors and manages day to day interactions. Leverage reports and metrics to determine channel and campaign effectiveness and recommend and/or implement changes as appropriate. Serves as one of the organization’s subject matter experts and go-to resource for digital marketing. Facilitates ongoing learning and process improvement by sharing information and best practices with team members and leadership. Coordinates digital reputation management, including reviews management and business listings maintenance. Participates in organization and department meetings to stay abreast of strategic objectives and developments. Assures reliable, predictable outcomes and no needless wait. Uses Information Systems to their full capability Other duties as defined by specific department (if applicable). Attends regularly-scheduled and assigned shifts. Facilitates digital content strategy, planning, creation, and editing exercising best practice in information architecture, taxonomy, metadata and Search Engine Optimization (SEO) optimization. Maintains commitment to iteration, new industry trends, and innovation alongside Experience Design.
What you\'ll receive

In addition to the rewarding work, you'll receive: Benefits Package: We offer a comprehensive benefits package that varies based on your location. To learn more about the specific benefits available in your area, please inquire with the recruiter during the application process. Flexible Work Location: This role offers the ability to work primarily from home. There is an expectation that this position comes on-site as business needs dictate in either Green Bay or La Crosse, WI.
About Gundersen Health System

Gundersen Health System offers a proud, local history spanning more than 100 years. Our personalized patient care model is only the beginning of what you will experience as we foster population health transformation and innovation to serve our communities and you. We\'ve made it a priority to enrich the lives of our employees as they find a career they love. Using each employee’s unique talents and passions, Gundersen is committed to delivering exceptional patient and family-centered care to the communities we serve. You can be part of an exciting, highly adaptable and mission-driven organization with a work environment that supports you personally and professionally and a work culture where you are valued and appreciated offering an employee-first culture, work-life balance, and career advancement & growth opportunities. This culture allows our organization to attract elite talent, like yourself!
What You Can Expect

Empowerment to shape your work environment, encouragement to improve processes and create efficiencies, and support when seeking opportunities for growth Culture that encourages self-care and provides you with opportunities to be your best self at work and at home Competitive compensation and comprehensive benefits packages, as applicable, ensuring your comfort and well-being as a valuable team member Support for your career growth through Professional Development Opportunities, our Tuition Investment Program, Career Development Center, and online continuing education courses Inside our walls and our neighborhoods, we deliver world-class medical care and the right amount of love. We call it LOVE + MEDICINE and it\’s more than our practice. It is who we are. Gundersen Health System, based in La Crosse, WI, is the leading provider of primary and specialized care in western Wisconsin, southeast Minnesota, and northeast Iowa; serving more than 500,000 residents throughout 22 counties. Our physician-led, not-for-profit healthcare system includes a 325-bed teaching hospital, tertiary referral center, and Level II Trauma Center; community clinics; 6 affiliate critical access hospitals; nursing homes; behavioral health services; vision centers; pharmacies; and air and ground ambulance services. Together, we inspire your best life by relentlessly caring, learning, and innovating. We deliver Love + Medicine every day to change lives in our communities and enrich the lives of our employees. Select Remote/Hybrid Eligible under More search to see our remote-eligible openings. A rewarding career and an excellent quality of life awaits you. Learn more about our excellence in patient care, education, research, culture, and something we call Love + Medicine at www.gundersenhealth.org/careers/life.

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