Junior Marketing Manager, Eyewear Category

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Junior Marketing Manager, Eyewear Category
Regular Full Time Administrative Portland, OR, US

9 days ago Requisition ID: 1418

Salary Range: $75,000.00 To $85,000.00 Annually

Position : Junior Marketing Manager, Eyewear

Department : Marketing

Reports to : Senior Marketing Manager- Eyewear

Location: Portland, OR Hybrid in office; reporting onsite 3-days/week

SMITH Optics is looking for a passionate, organized, and consumer-minded marketer for the role of Junior Marketing Manager, Eyewear North America.

This role will support the execution of integrated marketing initiatives across the Smith eyewear portfolio, including Smith prescription and Suncloud, with a primary focus on the North American market. Reporting into the Senior Eyewear Marketing Manager, this position plays a critical role in bringing category campaigns, product launches, retail activations, athlete initiatives, and go-to-market plans to life across wholesale and DTC channels. The Jr Marketing Manager will work cross-functionally with Product, Sales, GTM, Creative, E-commerce, Sports Marketing, and external agency partners to ensure projects are delivered on time, on brand, and aligned to business objectives. The ideal candidate is highly organized, collaborative, detail-oriented, and eager to grow within a fast-paced outdoor and lifestyle-brand environment. They have strong project management capabilities, a passion for storytelling and culture, and a desire to learn the full marketing ecosystem from product positioning through execution.

Campaign & Marketing Execution

Support the execution of integrated marketing campaigns across product launches, seasonal storytelling, and brand initiatives

Assist in coordinating campaign timelines, deliverables, and cross-functional communication to ensure successful launches

Help manage briefing processes with internal Creative teams and external partners

Support development of marketing assets across digital, retail, social, events, PR, and wholesale channels

Ensure brand consistency across all touchpoints and executions

Day-to-day marketing point of contact for the North American commercial team

Support the Senior Eyewear Marketing Manager and GTM teams to ensure successful North American launch execution across wholesale and DTC channels

Coordinate seasonal sell-in and sell-through support materials for key accounts and sales teams

Support execution for eyewear category for regional events, activations, athlete appearances, and community initiatives

Product & Category Support

Support Senior Marketing Manager in the collaboration on the master plan process including consumer information, internal presentations, and marketing recaps

Assist in gathering market, consumer, and competitive insights to help inform marketing strategies and positioning

Help maintain product calendars, campaign trackers, and category marketing documentation

Become knowledgeable on key product technologies, franchises, and category stories

Operations & Project Management

Manage Asana tasks and internal project status updates & communication

Assist in budget tracking, invoice management, and agency coordination

Support organization and logistics for sales meetings, trade shows, media events, and athlete activations

Perform other duties and responsibilities as directed by the Senior Eyewear Marketing Manager or Head of Marketing

Qualifications

Bachelor’s Degree in Marketing, Business, Communications, or related field

2–4 years of marketing experience within outdoor, sports, lifestyle, fashion, or consumer goods industries

Experience in the eyewear industry a plus

Passion for the outdoor industry and/or Fishing, Bike, Running, or Outdoor culture

Strong organizational and project management skills with high attention to detail

Ability to manage multiple projects and deadlines in a fast-paced environment

Strong communication and collaboration skills across teams and stakeholders

Creative thinker with an understanding of brand storytelling and consumer marketing

Experience with Microsoft Office Suite and familiarity with project management tools required

Experience with Adobe Creative Suite, Asana, Shopify, or social/content platforms is a plus

Willingness to travel domestically for events, sales meetings, and activations

***This role is a hybrid position in Portland, OR; reporting onsite 3-days/week***

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