Product Marketing Coordinator

We are beauty lovers from Brooklyn and we create hair products with clinically proven results, working hard for you and the environment too.

Crafted to a higher standard. Our products are clinically proven, made with science-backed and responsibly sourced ingredients. We go a cut above clean, omitting over 1,300 ingredients. Certified cruelty-free and vegan.

A future-conscious approach. We are emissions obsessed, committed to achieving Net Zero by 2035. Our eco-luxe packaging is made from recycled materials and is designed to recycle again. Certified B Corp and Climate Neutral.

For you and the environment we make, Better Haircare, Mindfully Made.

Job Overview:
As the Product Marketing Coordinator at Eva NYC, you'll help bring new products to life - from early consumer insights and concept development through launch and in-market optimization. Reporting to the Senior Manager of Product Marketing, you'll partner cross-functionally with Product Development, Brand Marketing, Creative, Consumer Engagement, Sales, Regulatory, and Operations to shape product strategy, execute innovation initiatives, and ensure successful product launches.

Responsibilities:

Manage product artwork copy creation and routing process; creating SKU copy docs and ensuring all copy is accurate, on-brand, and aligned with Regulatory and Product Development

Design and execute consumer insights surveys to inform product positioning, messaging, claims, and concept development

Support clinical and consumer testing by working with Senior Manager to help draft target claims and consumer perception questionnaires that reflect approved product positioning and testing priorities

Conduct competitive analyses across haircare categories and format types, evaluating claims, fill sizes, pricing, and overall positioning to support new concept development & in-line optimization

Support innovation and reformulation projects by developing cross-functional briefs that organize and document approved strategy and product positioning recommendations

Contribute to product concept brainstorming, bringing forward insights from trends, competitive research, ingredient innovation, and consumer behavior to help shape early-stage product direction

Evaluate benchmark products and formula submissions, testing and providing thoughtful feedback through the development process

Serve as product knowledge resource for cross-functionally teams, providing guidance on claims, ingredients, product benefits, usage, and positioning

Conduct regular market research & identify emerging trends across ingredients, formats, benefits, and consumer behaviors; utilizing databases including Mintel, WGSN, and Spate and compiling insights

Pull & interpret sales and consumer data (Nielsen, YipitData) to identify category trends, assortment opportunities, and innovation whitespace

Perform ongoing competitive audits, monitoring new product launches, messaging, and retailer assortment trends to help identify whitespace and guide strategic decision-making

Marketing Operations Support

Manage key product marketing resources, regularly maintaining to ensure all details and key messaging remain accurate and up to date

Maintain Box product artwork library, uploading final product artwork and organizing multiple versions and sizes across portfolio

Support cross-functional meetings, presentations, and product marketing deliverables to keep projects moving efficiently

Requirements:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

1-2 years of full-time or relevant internship experience in product marketing, brand marketing, or product development (beauty/CPG experience preferred)

Passionate about beauty and naturally curious about beauty trends, consumer behavior, and product innovation

Thrives in a fast-paced environment and can effectively manage multiple priorities

Collaborative and comfortable working cross-functionally with a variety of teams and stakeholders

Highly organized with exceptional attention to detail and project management skills

Strong analytical skills with the ability to interpret consumer research and market data

Excellent written and verbal communication skills

Proficient in Microsoft Excel & PowerPoint

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