Head of Marketing Operations

Head of Marketing Operations Location: McAllen, TX, USA (On-Site Leadership Role)
Reports To: Chief Marketing Officer
This role reports directly to the CMO and functions as the operational second-in-command within Marketing.
Compensation: Executive-Level Base + Performance Bonus
Base Range: $210K–$240K
Bonus: 20-30% Performance bonus
Relocation Support: Available
Role Type: Full-Time | Senior Leadership
The Context We are a high‑growth personal injury law firm operating in a highly competitive legal market. Our marketing engine spans:
Digital performance media
Social and content
Traditional media (TV, radio, OOH)
Brand development
Intake alignment
Strategy is strong. Demand is growing. Complexity is increasing. Execution infrastructure must now catch up to ambition.
We are hiring a Head of Marketing Operations to build the operational backbone that enables sustained, disciplined growth toward nine‑figure revenue.
The Mandate To architect and enforce the system that turns strategy into predictable, measurable output across all marketing channels.
Design and enforce the marketing operating system
Standardize workflow, documentation, and accountability
Install performance scorecards across roles
Align campaign execution with pipeline and signed‑case growth
Reduce executive involvement in tactical coordination by building structure that holds
You will have executive backing to implement systems, upgrade tools, restructure workflows, and elevate performance standards across the department. You will have authority to implement systems, improve process, upgrade tools, and elevate performance standards across the department.
Scope of Ownership Operational Architecture: Own and optimize the marketing workflow platform (ClickUp or equivalent)
Define role‑level KPIs across Creative, Performance, Social, and Traditional
Install dashboard reporting tied to revenue and pipeline impact
Document scalable processes across all major marketing functions

Execution Discipline: Drive 95%+ on‑time campaign launches
Identify bottlenecks before escalation
Enforce clarity in deliverables, timelines, and accountability
Establish corrective protocols when standards are not met

Revenue Alignment: Ensure marketing execution ties directly to qualified opportunity growth
Translate performance data into operational adjustments
Partner with CMO and intake leadership to close the loop between campaigns and case acquisition

Talent & Standards: Directly oversee channel leads
Evaluate capability gaps within the team
Recruit and upgrade talent where needed
Raise output standards across the department

What Success Looks Like (First 9 Months) 95%+ on‑time campaign execution rate
Fully systemized KPI dashboard tied to revenue impact
Clear performance standards across all marketing roles
Documented workflows for all core marketing functions
50%+ reduction in CMO involvement in day‑to‑day execution flow
Measurable increase in marketing throughput and campaign velocity
Required Background 8+ years in marketing operations or integrated marketing leadership
Experience in high‑growth environment ($50M+ revenue preferred)
Managed multi‑channel teams (8+ contributors)
Built and enforced operational systems at scale
Deep fluency in marketing KPIs across digital and traditional media
Financial literacy: understands pipeline, conversion rates, CAC, and revenue impact
Who Thrives Here Someone who: Enjoys building order in growing organizations
Structured and decisive
Calm under pressure
Comfortable holding high performers accountable
Able to challenge assumptions respectfully
Thinks in systems, not tasks
Motivated by building durable infrastructure, not chasing trends
Scope of Impact You will build the operational backbone of a multi‑channel marketing organization competing in a high‑stakes, performance‑driven market. You will work directly with executive leadership. You will have authority to shape structure, elevate standards, and influence revenue growth at scale. This is a career‑defining build opportunity for a disciplined operator with massive opportunity for additional growth.
Compensation & Growth We recognize executive‑level operators. Compensation includes:
Competitive base salary as listed above, aligned with senior leadership expectations
Performance‑based bonus tied to operational KPIs and growth metrics
Executive exposure and influence
Clear pathway to expanded leadership as the organization scales

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