Director, Integrated Media Planning

Agency
Omnicom Media

Job Function
Media

Job Subfunction
Media Planning and Buying

Job Description
OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20thCentury, and Searchlight banners. We are also proud to be Disney’s Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.

The Job
OMG23 is seeking a Director of Media Strategy to lead integrated campaign strategy and execution across Disney's offline and online media. In this role, you'll own the development of cross-channel strategies, guide a team, and serve as a trusted advisor to Disney by ensuring media investments are both strategic and effective. A successful Director is both a strategic thinker and a people leader—able to translate high level business goals into smart media plans while mentoring and growing a talented team in a fast-paced, ever-changing environment.

What You’ll Do

Lead the development of integrated media strategies across TV, digital, social, search, outdoor, multicultural, and local
ational activation

Partner with leadership to align campaign strategy with business goals and market insights

Act as client contact, providing strategic oversight, clear recommendations, and problem solving support

Collaborate on upfronts, research reports, and competitive analyses with internal teams

Lead presentations and communicate strategies effectively across all media types

Guide team on planning, execution, and analysis across multiple campaigns

Oversee budgets, investments and overall execution of media campaign performance to ensure accuracy and efficiency

Build and maintain strong relationships with clients, vendors and media partners

Mentor and develop team members, support career growth and creating a collaborative culture

You Bring

Bachelor’s degree or relevant experience

10+ years media experience; Entertainment account experience required; broadcast or streaming account experience a plus

Strong background in traditional and digital media planning

Proven ability to manage large-scale, integrated campaigns and cross-functional teams

Leadership presence: mature, polished, and inspiring to teams and clients alike

Ability to be agile and adaptable within a quick turnaround business environment

Proficiency with media planning tools including Excel, Nielsen, R/F Reports, IMS Suite, Kantar, MRI, and Simmons

You’re a clear and confident communicator—equally strong in writing, presenting, and leading conversations with clients and teammates.

You take a proactive approach to problem-solving, using critical thinking to find smart solutions.

You’re comfortable coaching teammates and contributing to a collaborative, supportive team culture.

You bring strong presentation skills and know how to engage an audience with a compelling story.

If you're passionate about building teams, shaping media strategy, and delivering impactful campaigns for world-class entertainment brands, we'd love to connect.

This is a hybrid role based in Burbank, CA. California: $130,000.00 - $160,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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