PostcardMania is hiring: Digital Marketing Manager (SEM, SEO & Paid Media) in Cl

About Us
PostcardMania is a results-driven marketing company dedicated to helping small businesses grow through effective marketing campaigns. We're proud to be one of Tampa Bay's Top 100 Workplaces, and as an Inc. 500 marketing powerhouse, we’ve built a team of 400 amazing people and continue to expand our impact. When entrepreneurs want to see real results, they turn to us!

About the Role
We’re looking for a strategic, hands-on

SEM Manager

to join our internal marketing team and drive growth for our three in-house brands (PostcardMania, PCM Integrations and Rocket Print & Mail) . This role is not client-facing . You’ll focus exclusively on building, optimizing, and scaling paid and organic search and paid social programs that support our company’s own marketing goals. If you enjoy owning performance from strategy through execution, testing aggressively, and using data to guide decisions, this role is for you.

What You’ll Do

Own and manage Search Engine Marketing across our three internal brands

Develop and execute SEO strategies to improve rankings, traffic, and conversion rates

Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms

Manage and scale paid social advertising across platforms such as Meta, TikTok, LinkedIn and others as needed

Conduct keyword research, competitive analysis, and ongoing performance optimization

Collaborate with internal teams (content, design, web, analytics) to align messaging and landing pages

Monitor budgets, bids, and pacing to maximize ROI

Track, analyze, and report on performance using analytics tools and dashboards

Stay current on platform updates, algorithm changes, and best practices

What We’re Looking For

3+ years of experience in SEM, SEO, and paid media management

Proven success managing PPC and paid social campaigns with measurable results

Strong understanding of SEO best practices, technical SEO, and content optimization

Experience with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, and SEO platforms (SEMrush, Ahrefs, or similar)

Analytical mindset with the ability to translate data into action

Comfortable managing multiple brands simultaneously

Self-starter who thrives in a fast-paced marketing environment

Nice to Have

Experience marketing B2B services or SaaS

Familiarity with conversion rate optimization (CRO) and landing page testing

Agency or in-house marketing experience (or both)

Why You’ll Love This Role
No client management - focus 100% on our own brands

Opportunity to directly impact company growth and revenue

Freedom to test, iterate, and scale what works

Collaborative, creative marketing team

Competitive salary and benefits

Requirements

3+ years of experience in SEM, SEO, and paid media management

Proven success managing PPC and paid social campaigns with measurable results

Strong understanding of SEO best practices, technical SEO, and content optimization

Experience with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, and SEO platforms (SEMrush, Ahrefs, or similar)

Analytical mindset with the ability to translate data into action

Comfortable managing multiple brands simultaneously

Self-starter who thrives in a fast-paced marketing environment

Benefits

Medical, Dental, Vision & Life Insurance

401(k), Short- and Long-Term Disability, Accident & Critical Illness Insurance

Paid vacation that increases with tenure

Six paid holidays (New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas)

Free on-site yoga twice a week

Free monthly visits from a local chiropractor, plus much more!

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