Content Analyst

Job Title: Digital Content & SEO Analyst

Location: Saint Paul, MN

Duration: 2+ Years

What the Client is Looking For
Our client is seeking a versatile Digital Content & SEO Analyst to optimize their e-commerce platform and primary web properties. The role is a direct 50/50 split between driving organic web traffic/SEO and creating high-quality marketing content.

Key Responsibilities

Web Optimization & SEO (50%):

Optimize e-commerce platform usability, customer journeys, and conversion rates.

Troubleshoot SEO issues and write/update search queries to aggressively drive web traffic.

Analyze site performance and user data to implement continuous improvements.

Content Development (50%):

Write, design, and manage digital marketing materials, product content, and support training resources.

Develop targeted campaigns for technical software and hardware/sensor portfolios.

Create polished presentations, spreadsheets, and documents using MS Office (PowerPoint, Excel, Word).

Collaborate cross-functionally to support product launches and dealer networks.

Required Skills & Experience

Experience: 3+ years in content marketing, digital marketing, or web content management.

SEO/Web: Proven track record of solving organic search issues and improving site traffic.

Tech Tools: High proficiency in MS Office (PowerPoint, Excel, Word).

Education: Degree in Graphic Design/Marketing preferred; open to candidates without a degree who have 5+ years of solid experience.

Portfolio: Work samples/portfolio are highly preferred at submission.

Location: Open to highly motivated relocation candidates.

#J-18808-Ljbffr