Director, Global Marketing

Director, Global Marketing

The Brand Director, Global Marketing Rare is responsible for defining and driving the global brand strategy for OXLUMO and GIVLAARI, ensuring alignment from global vision through local execution. This role leads cross-functional collaboration to deliver impactful, insight-driven strategies and tactics that maximize patient impact, stakeholder engagement and commercial performance.
Key Responsibilities
Global Brand Strategy
Lead development of OXLUMO and GIVLAARI global brand plans
Ensure strong connection between global strategy and local execution, leading cross-country/functional workshop
Leverage market research, competitive intelligence, and data analytics to inform plans and regularly assess the business performance
Continuously evolve messaging and strategy based on new insights
Annual Planning & Stakeholder Engagement
Translate strategy into global tactical plans and priorities
Owns overall tactical planning process for Rare Business in partnership with medical affairs, key functions and the countries
Develop annual global budget and highlight trade-offs and priorities
Develop a global stakeholders engagement plan, in partnership with Medical Affairs, Advocacy and the countries, legal and compliance, including the development of the Leadership engagement plan
Lead Global Conference plans in partnership with medical affairs, countries and communications
Cross-Functional Leadership
Partner closely with Medical Affairs, Market Access, Digital, Data and Insights teams to enable successful implementation of key global initiatives
Orchestrate key global initiatives acting as the central point of integration across functions (medical, regulatory, legal, compliance, others)
Contribute to global capability development and best practice sharing
Qualifications
More than 10 years of experience in global and U.S. pharmaceutical/biotech marketing
MBA in Marketing preferred
Strong strategic thinking with proven execution capabilities
Experience leading cross-functional global teams
Deep understanding of rare disease markets is a must have
Strong communication and stakeholder influence skills
Strong project Management skills
Success Profile
Strategic and forward-looking
Highly collaborative and matrix-oriented
Data-driven and insight-led
Strong ownership and accountability mindset
LOCATION: Cambridge MA Local and International travels ~40% of the time
U.S. Pay Range $208,300.00 - $281,800.00