Driving learner engagement and retention strategies, the full-time Senior Engagement Marketing Manager will design and implement personalized campaigns across multiple channels, collaborating with cross-functional teams to enhance user experience and align with corporate client goals in a remote or hybrid setting.
Key responsibilities
Design and execute marketing strategies to increase learner activation, engagement, and program completion
Align lifecycle marketing campaigns with corporate client objectives and employee needs, collaborating with Customer Success
Analyze performance metrics to optimize campaigns and refine lifecycle strategies for improved engagement
Required qualifications
Proven experience in lifecycle marketing or engagement marketing, preferably in a B2B2C environment
Strong analytical skills with experience using data analytics tools such as Hex, Amplitude, or FullStory
Experience in designing and executing personalized marketing campaigns across email, SMS, and other channels
Ability to collaborate effectively with cross-functional teams, including Product and Customer Success
Familiarity with product-led growth strategies and their integration into marketing initiatives
Senior Engagement Marketing Manager
Virtual Vocations Inc · New York, NY, USA · Remote ·
- Job type:
- Full Time