About The Role
This role sits at the intersection of strategy, execution, creativity, analytics, and problem-solving.
About The Role
This role sits at the intersection of strategy, execution, creativity, analytics, and problem-solving.
You’ll help lead digital growth efforts for multiple brands across paid media, SEO, content strategy, email marketing, conversion optimization, reporting, and campaign ideation.
Some days you’ll be optimizing campaigns. Other days you’ll be solving bigger-picture business problems with the team.
This is not an entry-level coordination role
We are looking for someone with judgment. Someone who can think independently, identify opportunities, connect dots, ask smart questions, and improve the quality of thinking inside our digital department.
If your ideal workday is waiting to be told exactly what to do, this role is probably not for you.
What You’ll Be Doing
Build and optimize digital marketing campaigns across Google Ads, Meta, LinkedIn, email, SEO, and organic channels
Analyze campaign performance and identify meaningful opportunities for growth, not just surface-level metrics
Translate business goals into strategic marketing actions
Contribute ideas during brainstorming, strategy, and campaign planning sessions
Write and refine messaging, ad copy, campaign concepts, and content direction
Use AI tools intelligently to improve efficiency, ideation, research, and execution quality
Collaborate with designers, developers, PMs, and strategists to launch effective campaigns
Help identify what is actually moving results for partners and double down on it
Own work with accountability and follow-through
Continuously learn. The digital landscape changes constantly, and we expect our team to evolve with it
What We’re Looking For
You naturally think beyond the task itself
You ask “why?” before executing
You can balance creativity with performance thinking
You are resourceful and proactive
You can learn quickly without needing constant hand-holding
You care deeply about quality
You understand that marketing is part psychology, part strategy, part execution
You can communicate clearly and confidently with both teammates and partners
You enjoy solving problems, not just completing assignments
Experience We’d Like To See
3+ years in digital marketing, growth marketing, or performance marketing
Experience managing campaigns with measurable outcomes
Strong understanding of paid media, analytics, SEO fundamentals, and conversion thinking
Strong writing ability and communication skills
Comfort moving between B2B and B2C brands
Familiarity with AI tools and modern marketing workflows
Agency experience is a plus, but not required
Bonus Points
Strong strategic instincts
Excellent copywriting ability
CRO experience
Email/lifecycle marketing experience
Ability to present ideas confidently in meetings
Experience balancing multiple brands and priorities simultaneously
What Will Make Someone Successful Here
Curious
Accountable
Fast learners
Emotionally intelligent
Courageous thinkers
High ownership people
Obsessed with improving
Energized by building great work with other talented people
We care less about checking every software box and more about whether you can think, adapt, learn, and contribute meaningful value to the Tribe.
Compensation & Perks
Competitive salary based on experience
Hybrid flexibility
Paid holidays and PTO
Ongoing training and development
A highly collaborative, creative, and strategic environment
A culture that values boldness, integrity, empathy, trust, and respect
In-house, full-time position. This position is not remote.
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Digital Marketing Strategist
Tribu Marketing + Advertising · San Antonio, TX, USA · Remote ·
- Job type:
- Full Time