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Digital Marketing Strategist

Tribu Marketing + Advertising · San Antonio, TX, USA · Remote ·

Job type:
Full Time

About The Role
This role sits at the intersection of strategy, execution, creativity, analytics, and problem-solving.

About The Role
This role sits at the intersection of strategy, execution, creativity, analytics, and problem-solving.

You’ll help lead digital growth efforts for multiple brands across paid media, SEO, content strategy, email marketing, conversion optimization, reporting, and campaign ideation.

Some days you’ll be optimizing campaigns. Other days you’ll be solving bigger-picture business problems with the team.

This is not an entry-level coordination role
We are looking for someone with judgment. Someone who can think independently, identify opportunities, connect dots, ask smart questions, and improve the quality of thinking inside our digital department.

If your ideal workday is waiting to be told exactly what to do, this role is probably not for you.

What You’ll Be Doing

Build and optimize digital marketing campaigns across Google Ads, Meta, LinkedIn, email, SEO, and organic channels

Analyze campaign performance and identify meaningful opportunities for growth, not just surface-level metrics

Translate business goals into strategic marketing actions

Contribute ideas during brainstorming, strategy, and campaign planning sessions

Write and refine messaging, ad copy, campaign concepts, and content direction

Use AI tools intelligently to improve efficiency, ideation, research, and execution quality

Collaborate with designers, developers, PMs, and strategists to launch effective campaigns

Help identify what is actually moving results for partners and double down on it

Own work with accountability and follow-through

Continuously learn. The digital landscape changes constantly, and we expect our team to evolve with it

What We’re Looking For

You naturally think beyond the task itself

You ask “why?” before executing

You can balance creativity with performance thinking

You are resourceful and proactive

You can learn quickly without needing constant hand-holding

You care deeply about quality

You understand that marketing is part psychology, part strategy, part execution

You can communicate clearly and confidently with both teammates and partners

You enjoy solving problems, not just completing assignments

Experience We’d Like To See

3+ years in digital marketing, growth marketing, or performance marketing

Experience managing campaigns with measurable outcomes

Strong understanding of paid media, analytics, SEO fundamentals, and conversion thinking

Strong writing ability and communication skills

Comfort moving between B2B and B2C brands

Familiarity with AI tools and modern marketing workflows

Agency experience is a plus, but not required

Bonus Points

Strong strategic instincts

Excellent copywriting ability

CRO experience

Email/lifecycle marketing experience

Ability to present ideas confidently in meetings

Experience balancing multiple brands and priorities simultaneously

What Will Make Someone Successful Here

Curious

Accountable

Fast learners

Emotionally intelligent

Courageous thinkers

High ownership people

Obsessed with improving

Energized by building great work with other talented people

We care less about checking every software box and more about whether you can think, adapt, learn, and contribute meaningful value to the Tribe.

Compensation & Perks

Competitive salary based on experience

Hybrid flexibility

Paid holidays and PTO

Ongoing training and development

A highly collaborative, creative, and strategic environment

A culture that values boldness, integrity, empathy, trust, and respect

In-house, full-time position. This position is not remote.

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