Senior Marketing Manager, Wellspect US

Senior Marketing Manager

Wellspect Healthcare is a leading global provider of innovative medical devices that help people suffering from urinary retention or chronic constipation. More than 1,000 employees around the world are dedicated to making a difference to people who need our products and services. Wellspect strives to become climate neutral and leave the smallest possible environmental footprint. The company is part of Dentsply Sirona, the world’s largest manufacturer of professional dental technologies. The company's shares are listed in the United States on NASDAQ under the symbol XRAY.
This role follows a hybrid work schedule and requires employees to work onsite a minimum of three days per week at either our Charlotte, NC or Braselton, GA office.
Job Summary

The Senior Marketing Manager is responsible for leading the development and execution of the U.S. marketing strategy across Wellspect's continence care portfolio, including urinary incontinence, urinary retention, and bowel management solutions. This role partners closely with global marketing while translating global strategy into locally relevant commercial initiatives that drive market growth, customer adoption, and business performance.
Key Responsibilities

Leads the development and execution of the U.S. commercial marketing strategy across the Wellspect continence care portfolio.
Develops portfolio growth strategies, product positioning, customer segmentation, and value propositions that drive commercial performance across healthcare provider, DME, distributor, and direct-to-patient channels.
Translates customer insights, market dynamics, competitive intelligence, and business objectives into actionable marketing strategies and portfolio priorities.
Identifies new market opportunities and recommend strategic initiatives to accelerate market penetration, customer acquisition, and long-term portfolio growth.
Leads commercialization planning and execution for new product launches, line extensions, and lifecycle management initiatives, ensuring successful adoption across all customer segments.
Develops and continuously refines product positioning, messaging, competitive differentiation, and customer value propositions across the portfolio.
Partners with Sales to develop channel-specific growth strategies, customer engagement plans, and commercial initiatives that increase adoption and market share.
Develops strategic relationships with key DME partners and identify opportunities to strengthen channel performance and customer access.
Builds and maintains relationships with key opinion leaders (KOLs), healthcare professionals, advocacy organizations, professional societies, and strategic industry partners to strengthen Wellspect's market presence.
Leads digital marketing and e-commerce strategy, including website optimization, content strategy, lead generation, customer journey optimization, conversion, and ongoing digital experience improvements.
Partners closely with Market Access and Reimbursement teams to support commercial initiatives related to coding, coverage, PDAC verification, reimbursement education, and customer access.
Develops educational resources and commercial strategies that improve customer understanding of reimbursement pathways and support product adoption.
Creates sales enablement tools, training programs, and competitive resources that strengthen field sales effectiveness and ensure consistent messaging across customer-facing teams.
Partners with Supply Chain and Operations on demand planning, inventory strategy, and sales forecasting to support product availability and business performance.
Monitors portfolio performance, commercial KPIs, and market trends to identify opportunities for continuous improvement and optimize investment decisions.
Education

Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Digital Marketing, Public Relations, or a related field. Master's degree in Business Administration (MBA) with a concentration in Marketing preferred.
Years and Type of Experience

At least 6+ years of experience in global marketing and product management, with a focus on commercialization excellence (medical device sector or pharmaceuticals expertise is a plus). Proficient with CRM, marketing automation, analytics, and commercial systems, including Salesforce, Marketing Cloud, and Microsoft Office applications Experience with Brightree and M3 is preferred. Familiarity with DME workflows, reimbursement processes, and healthcare distribution systems is highly desirable.
Key Skills, Knowledge & Capabilities

Demonstrated ability to develop and execute portfolio-level marketing and commercialization strategies that drive business growth, customer adoption, and market share across multiple product lines. Deep understanding of the medical device, homecare, and DME markets, including reimbursement, customer access, market dynamics, and competitive landscape. Expertise developing integrated go-to-market strategies across healthcare providers, distributors, DME partners, and direct-to-patient channels, leveraging digital, e-commerce, field sales, and omnichannel marketing. Strong understanding of digital marketing strategy, customer journey optimization, website strategy, e-commerce, lead generation, conversion optimization, CRM, and marketing analytics. Understanding of reimbursement strategy, coding, PDAC verification, payer considerations, and customer access pathways, with the ability to translate reimbursement insights into commercial strategy. Demonstrated ability to influence and lead cross-functional teams, build alignment across Sales, Market Access, Medical Affairs, Regulatory, Operations, Finance, and Global Marketing, and drive successful execution without direct authority. Outstanding written, verbal, and presentation skills, with the ability to communicate effectively and influence stakeholders at all levels of the organization. Passionate about driving business growth through strategic marketing, customer insights, and innovative commercialization strategies. Demonstrated ability to think strategically, analyze complex business challenges, and translate market insights into actionable commercial plans that deliver measurable results. Proven ability to lead through influence, build alignment, and drive results across cross-functional teams. Excellent interpersonal skills, ability to develop strong relationship with cross-functional colleagues, team-members, customer and potential or existing business partners. Highly organized with the ability to manage multiple priorities, navigate ambiguity, and consistently deliver high-quality work.
The base salary for this role is between $140,000 - $150,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location.
Dentsply Sirona is an Equal Opportunity Employer. All qualified applicants will be considered without unlawful discrimination or regard for race, color, religion, sex, sexual orientation, sexual or gender identity, national or ethnic origin, age, marital status, disability, genetic factors, military and veteran status, or any other characteristics protected by applicable local law. Eligibility: All successful applicants must be eligible to work in the country the position is based. Assistance: If you need assistance with completing the online application due to a disability, please send an accommodation request to accommodationrequest@dentsplysirona.com . Agencies: Please note that Dentsply Sirona does not accept or respond to unsolicited requests or applications submitted by Recruitment Agencies/ Search Firms.