Volunteer Remote Google Ads Manager for Impactful Campaigns

Google Ads Manager (Paid Media Strategy, Campaign Management & Performance Optimization)

The Donovan’s Venom (501c3 Nonprofit)

Department:

Marketing

Location:

Remote

Position Type:

Volunteer Role

Reports To:

Director of Marketing

Position Overview
The

Google Ads Manager

is responsible for planning, executing, and optimizing paid advertising campaigns using Google Ads to increase visibility, engagement, and conversion across the organization’s programs and initiatives.

This role ensures that advertising efforts are strategic, data-driven, and aligned with organizational goals, while maximizing performance and return on ad spend (or grant utilization, if applicable).

Operating at the intersection of

marketing strategy, analytics, and campaign execution , this role is critical to driving awareness and growth through paid media.

Key Responsibilities

Campaign Strategy & Planning

Develop and manage Google Ads strategy

Identify target audiences and campaign objectives

Align campaigns with organizational priorities and initiatives

Campaign Setup & Management

Create and manage:

Search campaigns

Display campaigns

YouTube/video campaigns (if applicable)

Configure targeting, keywords, and bidding strategies

Performance Monitoring & Optimization

Monitor campaign performance and metrics

Optimize for:

Click-through rate (CTR)

Conversions

Cost efficiency

Continuously improve campaign results

Keyword Research & Targeting

Conduct keyword research

Identify high-performing and relevant keywords

Adjust targeting strategies based on performance

Ad Copy & Creative Alignment

Develop and optimize ad copy

Align messaging with marketing and brand voice

Test variations for performance improvement

Budget & Spend Management

Manage advertising budgets effectively

Optimize allocation across campaigns

Ensure efficient use of funds or ad grants

Analytics & Reporting

Track and analyze:

Campaign performance

Traffic and conversions

Provide regular performance reports

Translate data into actionable insights

Conversion Tracking & Optimization

Implement and monitor conversion tracking

Ensure accurate measurement of campaign outcomes

Optimize campaigns based on conversion data

Cross-Functional Collaboration

Work with:

Marketing (campaign alignment)

Programs (content and initiatives)

Development (campaign goals tied to fundraising or outreach)

Ensure cohesive messaging and targeting

Compliance & Best Practices

Ensure campaigns follow Google Ads policies

Maintain account health and performance standards

Documentation & Process

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