Marketing - Channel Marketing Specialist

Marketing - Channel Marketing Specialist Location: Irvine, CA, USA
Department: Marketing
Workspace: On-Site
Position Overview We are seeking a highly organized and performance-driven Retail Channel Marketing Coordinator to support retail and distribution channel growth across North America. This role will focus on assisting with channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate will assist in translating brand strategy into retail activation and measurable results.
Key Responsibilities Retail Channel Execution Support marketing initiatives across key retail partners (e.g., Ulta, Target, Costco, specialty beauty, grocery)
Coordinate in-store promotions, endcaps, and secondary placements
Assist in promotional calendars and ensure timely execution
Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.)

Trade Marketing & Promotion Support Assist in tracking and managing TPDs, markdown programs, and co-op initiatives
Support retailer line reviews with marketing decks and performance insights
Coordinate promotional forecasting with Sales and Operations teams
Assist in monitoring trade spend ROI and effectiveness

Campaign & Content Coordination Assist in aligning digital campaigns with retail launch timelines
Coordinate with creative teams for channel-specific assets
Assist in assuring brand consistency across all retail touchpoints
Support influencer or paid media activations tied to retail events

Reporting & Analytics Track sell-through lift during promotional periods
Prepare weekly/monthly channel performance reports
Analyze campaign performance and provide optimization recommendations
Support executive-level reporting for key accounts

Cross-Functional Collaboration Work closely with Sales, Operations, and Finance to ensure smooth execution
Coordinate with brand partners for product updates and marketing alignment
Assist in inventory planning alignment for major campaigns

Qualifications Bachelor's degree in Marketing, Business, or related field
1-3 years experience in channel marketing, trade marketing, or retail marketing
Experience in Beauty, Skincare, or CPG preferred
Strong Excel and reporting skills
Experience with retail promotional programs
Highly organized with strong project management ability
Strong communication and collaboration skills
Preferred Experience Experience working with national retail chains
Knowledge of sell-in vs. sell-through dynamics
Experience with retail media platforms
Familiarity with trade spend management
Compensation & Benefits Annual Salary Range: $60,000 – $70,000
This position may also be eligible for performance-based bonus compensation.
Actual compensation will be determined based on experience, qualifications, and internal equity.
Benefits Include 401(K)
Group health insurance
Paid time off
Annual incentive bonus based on performance
Employee discount

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