Area Brand Manager - Chicago

Job Title

Essential Duties & Responsibilities
Business Acumen/Communication:
Have an understanding of the state of the business including annual volume, best sellers, and in-season trends for your business.
Send bi-weekly business recaps covering sales trends, selling through key programs, class selling, AUR and margin improvement.
Share key learnings and opportunities internally with account partners and leadership.
Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit.
Build & maintain strong account partnerships & relationships and collaborate continually.
Execute strategies outlined by the leadership team to drive sales growth and profitability.
In-Store Presentation:
Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner.
Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines.
Execute floor moves based on seasonal directives, modifying as required based on business trends.
Ensure the highest maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns.
Walk each respective department on a consistent, weekly basis; make productive assessments and take action where needed in a timely manner.
Ensure the store team maintains an organized stockroom for easy product replenishment.
Coaching / Training:
Drive retail performance through disciplined business management for all Ralph Lauren brands.
Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while keeping the consumer at the center.
Provide and demonstrate selling techniques where possible - empower the team.