Digital Content Lead

Digital Content Lead

Lafayette Federal Credit Union is seeking a creative and strategic Digital Content Lead to drive our organic content strategy across social media, digital channels, and reputation-building platforms. This role is responsible for developing engaging content that strengthens our brand, increases audience engagement, and enhances visibility across traditional and emerging digital channels, including AI-powered search and discovery experiences.
Requirements
Develop and execute a comprehensive organic brand content strategy across owned channels that strengthens brand visibility, audience engagement, search discoverability, and AI-driven answer engine presence
Lead end-to-end content planning, creation, and execution across LinkedIn, Meta, YouTube, TikTok, and future platform.
Ensure all content reflects a consistent brand voice and aligns with enterprise messaging and communication standards.
Identify content opportunities that strengthen brand awareness, reputation, and audience engagement.
Manage community engagement; properly escalate/communicate business affecting information. Interact with and reshare social media posts and videos from Lafayette Federal Credit Union's partners, vendors, and staff as appropriate.
Monitor audience sentiment, engagement trends, and industry conversations to identify content opportunities
Manage the enterprise editorial calendar and content workflow process.
Coordinate content development with internal stakeholders and subject matter experts.
Create and oversee content production projects, including photography, video, and external creative partnerships.
Manage multiple projects simultaneously while maintaining quality and meeting deadlines.
Ensure all content complies with brand guidelines, legal requirements, and approval processes.
Monitor and report on content and channel performance using analytics and social listening tools.
Translate performance insights into recommendations that improve engagement, audience growth, and content effectiveness.
Track industry trends, platform updates, and emerging digital opportunities.
Experiment with new content formats, storytelling approaches, and platform capabilities.
Support SEO and AI search visibility initiatives by incorporating content best practices that improve discoverability.
5+ years of experience in digital content marketing, content strategy, organic social media, or brand communications.
Demonstrated experience creating social media content, including copywriting, graphic design, and video production.
Proficiency with content creation and design tools such as Canva, Adobe Creative Suite, Figma, Adobe Express, CapCut, or similar platforms.
Experience producing, editing, and optimizing short-form video content for digital and social channels.
Strong visual storytelling skills with the ability to create engaging graphics, presentations, and multimedia content that align with brand standards.
Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
Experience in financial services or other regulated industries a plus.
Top benefits or perks:
Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
Fully funded deductible (HMO Plan)
401k employer matching contribution
Income protection with life insurance, short and long-term disability
Paid time off, holiday leave & birthday leave
Educational assistance
Commuter benefits program and more!
Pay: $69,000 - $86,500 annually depending on experience and qualifications.
Lafayette Federal Credit Union is an Equal Opportunity and E-Verify Employer. EOE/AA/DISABILITY/VETERAN