Director, Marketing and PR

Director, Marketing and PR

Pasadena, California
The Director, Marketing & Public Relations will lead the overall marketing and public relations strategy for RIDE Mobility. This role is responsible for building and strengthening the company's brand presence, leading the marketing team, driving external communications, and supporting business growth through effective marketing initiatives and public relations efforts.
The ideal candidate will have a strong background in both marketing and public relations, with the ability to develop strategic campaigns, manage media and public-facing communications, and elevate the company's market presence. This leader will work closely with executive leadership, sales, and cross-functional teams to position RIDE Mobility as a strong, credible brand in the commercial electric-vehicle industry.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Lead the company's overall marketing and public relations strategy to enhance brand awareness, reputation, and market positioning
Manage and develop the internal marketing team, providing direction, coaching, and performance oversight
Build and execute integrated marketing campaigns to support business objectives, product visibility, and company growth
Develop promotional campaigns across digital and traditional channels
Oversee all external communications, including public relations, media relations, press releases, corporate messaging, and brand communications
Strengthen and promote the RIDE brand across key audiences, including customers, partners, industry stakeholders, and the public
Partner with executive leadership to align marketing and PR strategies with business goals and company priorities
Coordinate lead-generation strategies with Sales to support business development and customer engagement
Manage the company's public image and help prepare leadership for external communications, interviews, events, and public-facing opportunities
Develop brand messaging and content strategy across digital platforms, website, social media, presentations, and marketing materials
Oversee event branding, trade show presence, and customer-facing marketing materials
Develop and manage industry-focused event and conference planning
Manage the marketing budget, including planning, allocation, tracing and vendor spend oversight
Manage relationships with outside agencies, media contacts, PR firms, vendors, and creative partners as needed
Monitor market trends, competitor activity, customer insights, and industry developments to inform strategy
Support product launches, trade shows, industry events, customer-facing campaigns, and key company announcements
Establish metrics to measure the effectiveness of marketing and PR initiatives and analyze performance data to optimize business impact
Ensure consistent brand standards and messaging across all communications channels
Identify opportunities to improve market visibility, strengthen customer engagement, and support long-term business growth
Strong leadership and team management skills
Strong background in both marketing and public relations
Excellent written, verbal, and presentation communication skills
Strategic thinking with the ability to translate business goals into marketing and communications plans
Strong brand development and storytelling skills
Experience managing media relations and external communications
Ability to work effectively with senior leadership and cross-functional stakeholders
Strong project management and organizational, and budget management skills
Experience leading event strategy, industry conference planning, and external brand presence
Analytical mindset with the ability to measure campaign effectiveness and adjust strategy
Ability to thrive in a fast-paced, evolving business environment
Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field required; Master's degree preferred
10+ years of progressive experience in marketing, public relations, corporate communications, or brand management
5+ years of people management experience leading marketing, communications, or cross-functional teams
Experience in an in-house corporate marketing or communications leadership role preferred
Experience managing external agencies, PR firms, and creative vendors
Experience in automotive, commercial vehicles, mobility, transportation, manufacturing, clean energy, or other B2B/industrial sectors preferred
Proven experience supporting executive leadership and aligning marketing strategy with business goals
RIDE is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, national origin, ancestry, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability, mental disability, age, medical condition, marital status, veteran status, sexual orientation, genetic information or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.