Personal PR Manager To CEO

Associates are expected to put in a minimum of 5 hours per week and be responsive to emails within 36 hours.
SUMMARY:
STW™ is seeking an experienced and well-connected

Personal PR Manager

to represent Frank, our CEO and Founder, who is the face of the organization. This role focuses exclusively on elevating Frank’s visibility, reputation, and influence, positioning him as a recognized thought leader in environmental and public safety advocacy.
The Personal PR Manager will be responsible for securing media coverage, managing Frank’s LinkedIn presence, coordinating event bookings, and applying for awards and recognitions that spotlight his leadership. The ideal candidate is based in Florida, with established media and PR connections, and brings proven experience working with high-profile individuals. This position requires creativity, initiative, and a polished ability to manage public image with professionalism and impact.
PRIMARY RESPONSIBILITIES:
Develop and execute a PR strategy that enhances Frank’s visibility as the face of STW™
Secure media opportunities through press outreach, pitching, and relationship building with journalists, influencers, and event organizers
Manage Frank’s LinkedIn profile, creating engaging, thought-leadership-driven content
Research and apply for awards, honors, and recognitions on behalf of Frank
Coordinate speaking engagements, interviews, and event bookings
Draft and edit press materials, bios, talking points, and public statements
Monitor media coverage, track PR metrics, and provide reports with recommendations
Collaborate with STW leadership to align messaging while maintaining exclusive focus on Frank’s profile
Attend & contribute to PR-related meetings and other organizational meetings as needed
Complete volunteer timesheet on a weekly basis
EXPERIENCE/REQUIREMENTS:
Bachelor’s degree in Public Relations, Communications, or related field preferred (or equivalent PR experience working with public figures/executives)
3+ years of experience in public relations, with a focus on personal branding or executive visibility
Strong media contacts and established PR relationships in Florida and national outlets
Proven track record in securing press coverage and managing executive or high-profile public images
Excellent written and verbal communication skills, with ability to craft compelling narratives
Experience managing professional social media accounts (especially LinkedIn)
Strong organizational skills and ability to independently drive projects forward
High professionalism, discretion, and attention to detail when representing leadership
A positive, can-do attitude and commitment to advancing STW™’s mission