Director, PR - LA or NYC Based

Lead the development of PR strategies supporting brand priorities, core franchises, new innovations, and purpose-led campaigns.
Own the global PR calendar and messaging framework across product, brand, and corporate storytelling.
Translate product positioning into press-worthy narratives and experiential that reflect brand pillars of innovation, performance, and cruelty-free luxury.
Support meaningful media coverage in fashion, beauty, lifestyle, and business publications across global markets.
Position artist-led moments (eg: red carpets, campaign collaborations, BTS) that enhance brand credibility.
Oversee day-to-day management of US media agency to ensure timely execution, high-quality placements, and strategic alignment with brand objectives.
Establish a comprehensive strategy for seeding Media, VIPs and MUA’s, continuously building our community and fostering new relationships on behalf of the brand.
Lead 360 PR planning for global product launches, events, and brand campaigns.
Drive creation of all global PR materials including press releases, PR mailers, toolkits, asset packs, press sheets, talent briefs, and event guidelines.
Ensure campaign execution is elevated, on-brand, and aligned with cultural moments and market needs.
Track, analyze, and report on campaign performance to assess impact, media value, and strategic learnings.
Partner with leadership on internal announcements, employee engagement initiatives, and thought leadership storytelling.
Draft messaging for founder and executive communications where needed for panels, press, or corporate initiatives.
Create and manage content calendar to support Hourglass LinkedIn.
Work closely with Brand, Retail, Social, and Creative to ensure integrated messaging and campaign alignment.
Oversee agency partners, manage timelines and budgets, and measure results against KPIs.
Manage PR budget and Press event spend in partnership with regional team with tracking and measurement.
Requirements
Minimum 8 years of public relations or brand communications experience, ideally in beauty, luxury, fashion, or lifestyle.
Demonstrated success of creating dynamic and results-driven communication strategies
Creative excellence in press communications, writing skills and presentation development.
Deep familiarity with the global beauty landscape, including emerging tastemakers and artist-led storytelling.
Strategic thinker with strong writing skills and exceptional attention to detail.
Confident communicator with experience presenting to leadership and cross-functional partners.
Proven ability to lead through complexity and adapt quickly to changing priorities.
Passionate about the intersection of beauty, artistry, innovation, and design.
Must be able to work from Corporate Office 3 days a week.
Core Competencies
Demonstrates expertise in developing and executing comprehensive PR strategies that align with brand priorities and drive impactful media coverage. Possesses strong writing skills and a deep understanding of the beauty and fashion landscape, enabling effective storytelling and relationship building.
Highest-signal resume keywords
Public Relations Experience
Strategic Communication Development
Press Communication Excellence
Media Relationship Management
Campaign Performance Analysis
ATS Optimization Keywords
Hard Skills
Press Release Writing
Content Calendar Management
Event Planning
Media Coverage Tracking
Budget Management
Soft Skills
Creative Excellence
Confident Communication
Attention to Detail
Adaptability
Leadership
Industry Keywords
Beauty
Luxury
Fashion
Lifestyle
Brand Communications

#J-18808-Ljbffr