Director OF Content Marketing

B2B Marketing & Content Lead (Path to Leadership) At Redicare, we don’t move widgets; we save lives. With first responders averaging an 8‑minute response time, we exist to make those vital first minutes count by providing the necessary planning, supplies, and training to protect a company's most valuable asset—their people. We have “endless customers”, and the need has never been greater. We’re ready to expand. Our brand is disruptive, innovative, and “Happily Serious.” We are a small but nimble firm on a relentless pursuit of aggressive growth, and we need a marketing leader who is prepared to out‑hustle the industry to help us reach our goals.
The Personality: The Aggressive Player‑Coach We are not seeking a “clock‑puncher” or a traditional corporate marketer. We are looking for an internal media mogul who:
Out‑Hustles the Norm: High motor and a bias for action. You don’t wait for “creative inspiration”—you create the engine.
Works Hand‑in‑Glove with Sales: Spend significant time with our sales team to uncover real customer questions and create content that helps close deals faster.
Obsesses Over Metrics: Driven by lead growth, organic traffic, and revenue attributed to your work.
Embraces the “Open Runway”: Eager to be rewarded based on merit and want the freedom to build a department from scratch without being held back.
Adaptable to the Evolving Systems Landscape: A systems thinker who leverages AI to accelerate workflow but judges against over‑reliance, ensuring every piece stays 100% on‑brand, accurate, and backed by subject‑matter expertise.
Your Production Mandate (3 High‑Impact Pieces a Week) You will own the end‑to‑end execution and brand integrity of at least three quality pieces of content every week.
The “Big 5”: Writing definitive guides on Pricing, Comparisons, and Problems to drive trust and transparency.
Video Production: Oversee or film “80% Videos” and “Bio Videos” that humanize our expert team.
Social Mastery: Transform technical expertise into clear, “People‑Centric” social content.
Brand Stewardship: Ensure a consistent professional look and feel across all marketing tools, from sell sheets to digital dashboards.
What’s In It For You (WIIFM) A Career with Purpose: Your work directly helps improve outcomes after workplace injuries and illnesses.
Direct Access: Report directly to ownership and work alongside high‑powered leadership.
The Growth Path: Begin as a “department of one” and quickly hire your own team of writers and videographers as you generate ROI in months, not years.
Ownership: Full control over the content calendar and creative direction within established brand guidelines.
Who You Are Experience: 2–5 years of marketing experience with documented “victory stories” in growth or content.
Tech Savvy: Live in the world of modern CRM/CMS tools, video editing, and social algorithms.
Culture Fit: Approachable, competent, and reliable.
The “Lion” Mindset: Want to be the best in the industry and seek the right platform to prove it.
Location: Rockland County, NY (Congers area)
Compensation: $75,000 – $90,000 Base + Quarterly “Consistency” Bonuses + Revenue Incentives
Total Target Year 1: $95,000 – $110,000+
Scaling PTO: 2 weeks in Year 1, with scheduled increases based on tenure and performance milestones, on top of 8 Paid Holidays.
Health & Wellness: Comprehensive Health, Vision, & Dental Insurance and 401k with Company Match.
Tools for Success: Company phone and a dedicated budget for the systems/AI tools you need to out‑hustle the competition.
Seniority level: Entry level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Facilities Services

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