Product Marketing Manager

This role is for one of the Weekday's clients.

Salary range: Rs 14000000 - Rs 17000000 (ie INR 140-170 LPA).

Experience: 3+ yrs

Location: Needham, Boston

Job Type: full-time

We are looking for a highly driven Product Marketing & GTM Specialist to build and scale a high-impact go-to-market engine from the ground up. This role sits at the intersection of product marketing, growth, content, AI, and revenue generation, with a primary focus on driving user acquisition, free trial activations, and business growth.

The ideal candidate is a builder who thrives in a fast-paced environment, understands buyer psychology, and can translate product capabilities into compelling market narratives. You will be responsible for establishing scalable distribution channels, building a content-driven growth engine, optimizing conversion funnels, and leveraging AI-powered tools to dramatically improve marketing efficiency and execution speed.

Key Responsibilities

Own and execute the end-to-end go-to-market strategy focused on driving qualified signups, free trial activations, and revenue growth

Build and scale distribution channels including organic search, content marketing, email campaigns, outbound initiatives, and earned media programs

Develop and manage a high-performance content engine producing blogs, landing pages, case studies, product comparisons, thought leadership content, and SEO-focused assets

Create compelling product marketing materials including positioning frameworks, messaging, customer success stories, competitive analysis, launch campaigns, and sales enablement content

Define and communicate product value propositions that resonate with target buyers and differentiate the product in competitive markets

Build, measure, and optimize conversion funnels across landing pages, lead capture journeys, onboarding flows, and trial-to-paid conversion paths

Implement marketing automation workflows, lead nurturing sequences, and customer engagement programs to improve acquisition efficiency

Establish CRM processes, lead scoring models, attribution tracking, campaign measurement frameworks, and reporting dashboards

Analyze marketing performance data and continuously improve campaigns based on measurable outcomes and business impact

Collaborate closely with product, sales, and leadership teams to align growth initiatives with company objectives

Leverage AI-powered tools and automation platforms to accelerate content creation, experimentation, analytics, and operational efficiency

What Makes You a Great Fit

Strong experience in Product Marketing, Growth Marketing, Go-to-Market Strategy, or Demand Generation roles within SaaS environments

Proven ability to build marketing programs, distribution channels, or growth engines from scratch

Deep understanding of positioning, messaging, customer journeys, and buyer psychology

Experience driving measurable business outcomes through acquisition, activation, conversion, and revenue-focused marketing initiatives

Strong content creation and storytelling capabilities with the ability to simplify complex product concepts

Hands-on experience with SEO, content marketing, email marketing, landing page optimization, and conversion rate optimization

Familiarity with AI-powered marketing tools and a strong interest in leveraging automation to scale execution

Experience working with CRM platforms, marketing automation systems, analytics tools, and attribution frameworks

Data-driven mindset with the ability to measure performance, identify insights, and optimize campaigns effectively

Strong project management and execution skills with the ability to manage multiple initiatives simultaneously

Experience in B2B SaaS, product-led growth, or technology-driven businesses is highly desirable

Entrepreneurial mindset with a bias for action, experimentation, and continuous improvement

#J-18808-Ljbffr