Brand Manager

The opportunity
The Assistant Manager - Brand Marketing will play a crucial role in developing and implementing marketing strategies to enhance brand awareness, drive customer engagement, and increase market share. This position requires a dynamic and creative individual with a strong understanding of marketing principles, excellent communication skills, and the ability to work collaboratively in a fast‑paced environment.

The role
Assist in developing and executing comprehensive brand marketing strategies aligned with overall business objectives.

Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and threats.

Campaign Management
Plan, coordinate, and execute marketing campaigns across various channels, including digital, social media, print, and events.

Monitor and evaluate campaign performance, making data‑driven decisions to optimize results.

Content Creation
Collaborate with the creative team to develop compelling content that effectively communicates the brand message.

Support senior brand manager with seasonal photoshoot planning and execution.

Ensure consistency in brand voice and visual identity across all marketing materials.

Brand Management
Maintain and enhance the brand's image, ensuring alignment with the company’s vision and values.

Conduct brand audits and develop strategies to improve brand equity.

Market Research
Conduct market research to gather insights on consumer needs, preferences, and trends.

Utilize research findings to inform marketing strategies and decision‑making.

Budget Management
Assist in managing the brand marketing budget, ensuring effective allocation of resources.

Monitor expenses and provide regular budget updates to the Sr Brand Marketing Manager.

Cross-Functional Collaboration
Work closely with cross‑functional teams, including product management, connected commerce, creative, email & site teams, etc. to ensure cohesive marketing efforts.

Foster strong relationships with external partners, agencies, and vendors.

Reporting and Analysis
Prepare regular reports on marketing activities, campaign performance, and market trends.

Provide insights and recommendations to improve future marketing initiatives.

The requirements
Bachelor's degree with 5+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.

Preferred Education/ Experience

Proficiency in graphic design software and content management systems.

Marketing agency experience.

Experience with influencer marketing and partnerships.

Specific Skills or Experience Required

5+ year of experience in brand marketing or a related role.

Strong understanding of marketing principles, digital marketing, and brand management.

Job Specific Competencies

Excellent written and verbal communication skills.

Proficiency in marketing analytics tools and software.

Creative thinking and problem‑solving abilities.

Ability to work collaboratively in a team environment.

Strong project management and organizational skills.

Knowledge of current marketing trends and best practices.

Core Competencies

Data Fluency

Written/verbal communication and listening

Strong interpersonal and relationship skills

Teamwork and collaboration

Results orientation

What’s in it for you?

Join a publicly traded company dual‑listed on NYSE and TSX with great potential

Be part of a workplace where meaningful connections and teamwork are celebrated

From local to international, be ready to work alongside a diverse group of colleagues

Benefit from mentorship and continuous development opportunities

Take advantage of our attractive benefits packages

We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.

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