Marketing Manager

The Position
Let’s do something amazing together! The HCP Key Accounts Manager(KAM) Marketing Manager at Arrowhead Pharmaceuticals will play a critical role in driving Arrowhead’s brand strategy and execution of materials on the cardiometabolic team serving patients living with Familial Chylomicronemia Syndrome (FCS) and Severe Hypertriglyceridemia (SHTG). Over time, this role could expand to cover additional indications and products in the Arrowhead cardiometabolic portfolio.

The Manager will support the commercialization of Plozasiran for existing and future indications. The Manager will drive cross-functional collaboration with teams including HCP Marketing, Sales and KAM team leaders, Market Insights, Market Access, Regulatory, Medical Affairs and other key teams. This person will lead the development and execution of KAM (Key Account Manager)-focused tactics, EHR deliverables and support media strategy. This role requires a strong focus on personal and nonpersonal marketing execution for KAM audiences.

This individual should be detail-oriented, have excellent communication skills, feel comfortable working in a fast-paced environment and feel empowered to work both independently and collaboratively.

The Manager will collaborate across teams to ensure consistent messaging, drive brand visibility, and lead marketing efforts that align with brand goals. Reporting to the Director of Marketing, you’ll drive brand awareness and contribute to Arrowhead’s market growth.

This role is base onsite 5x a week at Arrowhead’s Corporate Headquarters in Pasadena, CA.

Responsibilities
Cross functional Collaboration

Build and maintain relationships with external partners, agencies, and vendors to ensure successful execution of marketing programs.

Partner with KAM leadership, teams and training to develop and execute resources and strategic clarity for KAM team

Support vendor/agency and print budget management and scope

Develop effective relationships with medical, legal, regulatory and compliance teams to support overall brand and executional needs

Executional Excellence

Content and Tool Development

Lead the execution and support omnichannel strategy for key accounts including RTE, CVA, Pop-health strategy decks, specialty pharmacy pathway pull-through decks, leave behinds, etc. in both personal and non-personal promotions

Ensure promotional communications maintain consistency to brand guidelines and comply with regulatory guidelinesSupport print material needs including printer relationship, KAM sales team needs and logistics

Develop pull-through marketing programs to support specialty pharmacy pathway activation and access milestones

Partner with Director on messaging that bridges market access milestones with marketing messaging

Market and Account Intelligence

Monitor the industry, in-market tactical performance and competitive landscape and payer/account trends with ability to identify and translate into market optimizations

Understand EHR system foundation

MLR Process

Ensure all materials go through proper MLR reviews and approvals

Maintain compliance with all industry codes

Budget & Planning

Manage the KAM marketing budget, vendor relationships and project timelines

Contribute to brand planning with key account lens

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.

5+ years of pharmaceutical marketing experience

3+ years managing KAM marketing initiatives

Strong cross-functional collaboration skills and the ability to lead strategic initiatives.

Excellent communication, leadership, prioritization and project management skills.

Preferred

Marketing experience in the cardiometabolic and/or rare disease space

Preferred product launch experience or creating marketing materials for newly developed KAM teams

Health IT/systems professional experience

Open to travel >25%

Arrowhead provides competitive salaries and an excellent benefit package.

Candidates must have current, valid authorization to work in the country where this role is located.

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