Media Planner New York, New York

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision‑making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

Position
We’re hiring a cross‑channel Media Planner to manage day‑to‑day planning responsibilities. The Planner leans into the strategic media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance.

Relocation: This role requires proximity to New York City. We offer a hybrid work arrangement, with a combination of onsite work and the flexibility to work from home.

Responsibilities

The Planner maintains and grows a foundational knowledge of both online and offline media channels.

Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation.

Manages weekly status calls and serves as the main point of contact with clients.

Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy.

Monitors the pulse on changing media and client trends.

Collaborates on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation.

Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously.

Is the first gatekeeper and reviewer for the Assistant’s work.

Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc.

Fully comprehends client business objectives and the role media is meant to play in accomplishing them.

Proactively encourages media + creative integration through cross‑agency presentations and timelines.

Develops holistic, strategic media plans in partnership with Supervisors and Directors.

Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments.

Successfully interrogates tactical plan details to ensure strategy pull through.

Understands media metrics beyond the basics, including layers of quality, effectiveness, etc.

Encourages outside‑the‑box thinking.

Develops strategic media POVs for clients.

Participates in training programs to enhance professional growth.

Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth.

Displays a high level of personal dedication and motivation.

Positively contributes to the culture.

Troubleshoots team issues and concerns.

Builds esprit de corps through strong team communication.

Qualifications

Bachelor’s degree.

2–3+ years of experience in media planning at an ad agency.

Ability to juggle multiple client projects and responsibilities and meet deadlines.

Attention to detail and organizational skills while working in a fast‑paced environment.

Strong written and verbal communication skills.

Excellent analytical and math skills.

Capable of working independently and managing projects from start to finish.

Experience with managing and mentoring junior team members.

Takes initiative in acquiring new skills and taking on a workload.

Professionalism and confidence in working with vendors, team members, and clients.

Proficiency in Microsoft Office Suite, especially a very high proficiency in Excel.

Salary range $63,000 – $75,000. Compensation is determined on the skills, qualifications and tenure of the applicant.

Benefits

Flexibility to work in hybrid manner with in‑office and work‑from‑home options.

Open / Flexible PTO / Annual leave with US & UK specific policies.

Sponsored healthcare options and agency‑wide physical & mental health support.

401k with company match (USA), and generous pension (UK).

Paid sabbatical at significant milestone anniversaries.

Generous paid parental leave policy.

Life milestone recognition & support.

The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy.

Cell phone/tech reimbursement.

Student loan payment plan (US).

Learning & Development and training programs.

Equal Employment Opportunity
Crossmedia is committed to providing equal employment opportunities and creating an inclusive company culture that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which the employee may be required. Employees will be required to follow other job‑related duties as requested by their supervisor/manager within guidelines and compliance with laws in the US and UK.

Continued employment remains on an “at‑will” basis. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American Disabilities Act of 1990 (US based).

Physical Demands

Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.

Ability to stand, bend, and reach.

Constantly operate a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.

The ability to observe details at close range (within a few feet of the observer).

Commitment to Diversity and Inclusion
Diversity is in our DNA. As a minority‑owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year‑round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

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