Product Marketing Manager

Bridge is currently seeking a Senior Product Marketing Manager who will own positioning, messaging, sales enablement, and customer storytelling across the BRIDGE portfolio. This is a highly visible role that sits at the intersection of product, marketing, and sales – translating what Bridge builds into clear market value. It’s an ideal role for a strategic builder who enjoys turning complex data, identity, and activation capabilities into clear, compelling narratives that resonate with brands, agencies, and adtech partners.

The ideal candidate combines strong storytelling skills with deep curiosity about the advertising technology ecosystem and is comfortable operating in a fast-paced, evolving environment.

Key Responsibilities
Positioning & Messaging

Own and evolve company, product, and solution messaging frameworks that ladder up to Bridge’s master narrative

Create differentiated positioning that clearly communicates BRIDGE's value in the market

Translate complex technical capabilities into compelling customer benefits

Maintain messaging frameworks and narrative consistency across all channels

Sales Enablement

Partner closely with sales leadership to improve go-to-market effectiveness

Create and maintain sales decks, one-pagers, battlecards, and objection-handling materials

Develop industry, vertical, and audience-specific messaging

Lead key customer and prospect presentations

Customer Storytelling

Build a scalable customer story and case study program

Conduct customer interviews and identify proof points that demonstrate business impact

Develop customer-facing content that supports both sales and marketing efforts

Partner with Customer Success and Sales to surface new storytelling opportunities

Market and Competitive Intelligence

Own go-to-market strategy for product and solution launches, from audience and positioning through enablement, rollout, and post-launch measurement.

Partner with Product and leadership to support launches

Synthesize competitive and market intelligence into actionable recommendations for Sales, Product, and Leadership

Deliver competitive insights and recommendations to internal stakeholders

Drive future messaging and strategic positioning based on market feedback

Content & Thought Leadership

Contribute to thought leadership initiatives, presentations, reports, and industry content

Collaborate with creative partners to bring narratives to life across channels

Desired skills, education, and experience

6-10+ years of product marketing, solutions marketing, or go-to-market experience

Experience in adtech, martech, media, data, measurement, identity, or adjacent technology sectors

Proven track record of owning and executing successful product or solution launches end-to-end

Experience translating market research and customer insights into go-to-market strategy

Exceptional written and verbal communication skills

Strong storytelling and presentation development capabilities

Experience creating sales enablement materials and supporting revenue teams

Ability to synthesize complex concepts into clear, customer-centric narratives

Comfortable operating in a fast-paced, evolving organization

Proven ability to influence cross-functional stakeholders

Experience marketing data, identity, audience, measurement, or activation solutions

Familiarity with agencies, brands, and the advertising ecosystem

Experience supporting enterprise or consultative sales organizations

Experience conducting customer research and developing case studies

Bachelor's degree in marketing, business, or related field

This is primarily a remote/work-from-home role, with occasional in-person attendance in NYC and at various events throughout the US. The base salary range is $145,000-$160,000.

What BRIDGE offers you

An opportunity to work with and directly impact our organization’s growth and revenue

An opportunity to work with the latest technology

Professional growth and development

Competitive salary and compensation structure and benefits

An enjoyable and evolving culture in a forward-thinking company

Benefits at Bridge
We invest in our team members with a comprehensive benefits package designed to support your health, finances, and life outside of work.

Health & Wellness: Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.

Financial Protection: Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.

Savings & Retirement: 401(k) with company match to help you build long-term financial security.

Time Off: Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.

Support & Extras: Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.

Benefits described above are subject to change. Official plan documents govern all coverage details and eligibility requirements.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law.

The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors.

Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify, is covered under FMLA and the EPPA, and complies with EEOC standards.

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