Vice President, Head of Brand Marketing & Advertising
About the Company
Well-established retirement company
Industry
Financial Services
Type
Privately Held
Founded
1918
Employees
10,001+
Categories
- Finance
- Financial Services
- Life Insurance
- Investing
- Financial Advisers
- Consulting & Professional Services
Specialties
- retirement plans
- iras
- mutual funds
- life insurance
- 529 college savings plans
- and brokerage services
About the Role
The Company is seeking a VP, Head of Brand Marketing & Advertising for its Retirement Solutions division. The successful candidate will be tasked with leading and integrating the brand presence across various channels, including media, sports marketing, creative studio, advertising, and social media, with a primary focus on driving measurable business growth. This role is pivotal in ensuring that the brand investment is directly linked to business outcomes, and the ideal candidate will have a proven track record of turning brand strategies into tangible results. Key responsibilities include developing and executing brand strategies, maximizing the value of the company's partnership portfolio, and leading a team to create and implement integrated marketing campaigns that resonate with the target audience.
Candidates for this role should have a minimum of 15 years' experience in marketing, with a strong background in brand strategy, creative, and marketing disciplines. While financial services experience is valued, it is not a prerequisite. The role requires a leader with a deep understanding of both B2B and B2B2C dynamics, experience in managing large-scale sponsorships or partnership portfolios, and the ability to influence senior leadership. The VP will also be responsible for team leadership, executive partnership, and ensuring governance and compliance in brand standards. A belief in the company's mission of providing secure retirement solutions is essential, and the candidate should be adept at problem-solving, relationship management, and have a strong command of marketing creativity and strategic planning.
Hiring Manager Title
CMO
Functions
- Advertising/Media Planning