Director of Performance Media (Remote)

About Blue Wheel

Blue Wheel is a digital performance marketing agency that helps brands connect the people, platforms, and insights that drive growth across modern commerce. With more than 100 team members and four offices across the U.S., we've built a culture where curiosity is encouraged, ownership is expected, collaboration is valued, and trust is earned through action. These principles guide how we work with clients and how we support one another as a team. If this sounds like a team you want to build with, we'd love to meet you.

About the Role

The

Director of Performance Media

is responsible for leading and overseeing Blue Wheel's direct-to-consumer paid media investments across

paid social, search, and programmatic channels . This role owns the strategic vision, execution standards, and performance outcomes for a growing DTC client portfolio.

The Director of DTC manages a team of

12–14 subject matter experts , drives innovation across service delivery, ensures operational excellence, and partners closely with senior leadership to scale and advance the DTC offering profitably in line with client and market demands.

Responsibilities

DTC Strategy & Leadership

Own and implement best-in-class DTC advertising strategies across all paid media channels

Audit existing methodologies, assess performance gaps, and enact improvements aligned with industry-leading DTC practices and platform best-practices

Establish formal standards, frameworks, playbooks and mindsets that drive DTC performance excellence.

Team Leadership & Development

Lead and oversee the DTC Activation Team through regular meetings and 1:1s

Manage workload, fulfillment, and account demands while maintaining a strategic and operational view

Identify skill gaps and invest in team training, upskilling, and professional development especially as it relates to platform capabilities and tactics

Allocate resources effectively against client scopes to ensure profitability and efficient headcount utilization

Service Line Performance & Effectiveness

Ensure accurate, actionable reporting and analytics that effectively measure and optimize media performance within a DTC/performance media approach

Maintain oversight of key performance indicators across clients and the DTC department; help establish workable KPI and metrics frameworks for business outcomes

Collaborate with other departments to drive success and operational excellence across client portfolio

Financial & P&L Management

Build, manage, and own revenue and cost-related P&L components for the DTC service line

Ensure growth objectives are met while maintaining target profit margins

Client & Internal Escalation Management

Serve as the senior escalation point for complex client or internal issues; establish senior relationships with key/top clients

Drive timely, effective resolutions that strengthen client relationships and minimize attrition

Hands-on approach in resolving issues and ensuring team demonstrate excellence in account management

Innovation & Industry Leadership

Ensure service delivery reflects current and emerging digital marketing best practices, including AI and/or taking advantage of platform innovations

Foster a culture of continuous improvement and innovation

Maintain strong relationships with media partners, vendors, and industry leaders to drive early adoption of new opportunities. Manage a formal plan of on-going partner manage through cadence of meetings and agency benefits/demands.

Business Development & Growth Support

Participate in sales calls, pitches, QBRs, and POAs for top-tier clients and enterprise agency initiatives

Support growth of the DTC offering through thought leadership and strategic consultation – look to advance the practice through thought leadership and new channel strategies

Executive Visibility & Representation

Represent the DTC department internally and externally

Develop standardized reporting frameworks and cadences to provide the COO and executive team visibility into performance, strategy, and future direction

Accountability & KPIS

Department revenue, budget adherence, and profitability

Client retention and media spend pacing, client success metrics

Forecast accuracy (media spend and ad performance)

Department and individual performance KPIs

Qualifications (Required)

15+ years managing teams of 10+ paid media practitioners

Proven experience leading and scaling enterprise level performance/DTC paid media engagements

Strong performance marketing expertise with a clear POV on DTC growth and optimization

Expertise in DTC marketing and media/creative analytics

Expertise and in-platform knowledge of search (Google), social (Meta, etc.), ad programmatic (DSPs), OTT/CTV and related video (YouTube)

Demonstrated knowledge of adops, martech and related aspects of media-supply chain

Champion in Skai's ad platform, with ability to provide training and advise team members on

High emotional intelligence with the ability to collaborate across diverse teams and leadership styles; track record of strong decision-making and leadership roles

Ability to translate detailed client goals into scalable, strategic initiatives

Comfortable navigating ambiguity, shifting priorities, and industry change

Exceptional communication skills with the ability to influence and build alignment across organization

Clear, forward-looking vision for future of DTC advertising and platforms

Strong strategic and financial acumen, including P&L management

Demonstrated ability to motivate, develop and retain top-tier talent

Willingness to travel as needed

Strong problem-solving skills with the ability to identify service inefficiencies and implement solutions that reduce client attrition and improve team processes or ways of working

Qualifications (Preferred)

Experience within a growing agency environment

Previous experience managing CPG brands

Employee Benefits

Employees at Blue Wheel are offered the following benefits and perks while employed:

Healthcare : Medical, Dental, Vision, Accident, Critical Illness, Life & Disability, FSA/HSA Options

Retirement : Company-sponsored 401(k) option with Company match

PTO : Generous Paid Time, Sick Time, Floating Holidays, Volunteer Day, and Bereavement Time

Paternal Leave : Paid 12-week leave for primary parent and 2-week for secondary parent

Holiday : 10 paid holidays, along with light week between Christmas and New Years

Fringe : Mental Health Days, Health and Wellness Reimbursement, Employee Assistance Program, Employer-paid Coaching Sessions

Blue Wheel operates and hires in the following states: CO, CT, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA