Paid Social Strategist

Plan, build, execute, and optimize paid media campaigns across Meta, YouTube, Tiktok, LinkedIn, and other digital advertising platforms.
Develop and manage direct response and brand campaigns designed to drive customer acquisition, engagement, lead generation, and retention.
Execute A/B testing strategies to improve campaign performance through optimization of creative, audience targeting, bidding strategies, placements, and conversion objectives.
Create paid acquisition plans and provide regular reporting on campaign performance, pacing, risks, and optimization opportunities.
Implement and maintain campaign tracking infrastructure, including Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution solutions.
Configure, deploy, and troubleshoot tags using Google Tag Manager to ensure accurate tracking, measurement, and attribution across campaigns.
Set up and manage Google Analytics 4 (GA4) and other analytics platforms to track campaign performance, analyze user behavior, evaluate attribution models, and identify conversion paths that inform optimization strategies.
Build, maintain, and troubleshoot reporting dashboards within Looker Studio, PowerBI, and Agency Analytics, ensuring data accuracy and delivering actionable performance insights.
Partner with clients, sales teams, and internal stakeholders on campaign strategy, reporting, optimization recommendations, and performance reviews.
Assist with ad operations functions including campaign setup, trafficking, QA, tracking validation, platform integrations, and troubleshooting across advertising platforms.
Requirements 3+ years of experience managing paid media campaigns across social and digital advertising platforms.
Hands-on experience with Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads, LinkedIn Campaign Manager, and other paid media platforms.
Experience implementing and troubleshooting Meta Pixel, Conversion API (CAPI), Google Ads Conversion Tracking, and related attribution technologies.
Proficiency with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and Agency Analytics.
Understanding of ad operations processes including campaign setup, trafficking, QA, tagging, and measurement validation.
Experience building reports and dashboards that translate performance data into actionable business insights.
Strong analytical skills with the ability to interpret performance metrics across multiple reporting systems and platforms.
Experience with audience development, conversion optimization, attribution modeling, and performance measurement.
Bachelor's degree in Marketing, Analytics, Business, Communications, Advertising, Data Analytics, or a related field preferred.
Strong oral and written communication skills with the ability to present data and recommendations to clients and stakeholders.
Ability to manage multiple campaigns, priorities, and stakeholders in a fast-paced environment.
Core Competencies Demonstrates expertise in managing and optimizing paid media campaigns across various digital platforms, utilizing advanced analytics and tracking tools to drive customer acquisition and engagement. Proficient in A/B testing, reporting, and collaboration with stakeholders to enhance campaign performance and deliver actionable insights.
Highest-signal resume keywords Paid Media Campaign Management
Meta Ads Manager
Google Analytics 4 (GA4)
Conversion Optimization
Audience Development
ATS Optimization Keywords Hard Skills Campaign Optimization
A/B Testing
Attribution Modeling
Performance Measurement
Data Analysis
Soft Skills Strong Communication Skills
Analytical Thinking
Stakeholder Management
Industry Keywords Digital Advertising
Customer Acquisition
Lead Generation
Engagement
Ad Operations
Tools & Technologies Google Tag Manager
Looker Studio
Agency Analytics
Meta Pixel
Conversion API (CAPI)

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