Product Content Manager

Develop and execute the organization’s product content strategy to support digital commerce, customer self-service, and product discoverability.

Define standards for product naming, descriptions, marketing copy, specifications, attributes, and digital assets.

Ensure product information effectively supports customer decision-making throughout the buying journey.

Partner with the PIM Librarian and other PIM team members to maximize the value of the InRiver PIM platform.

Define product attribute models, metadata standards, taxonomies, and category structures.

Establish governance processes for creating, reviewing, approving, and publishing product information.

Maintain governance standards for ongoing product lifecycle management, including new products, updates, discontinuations, and product substitutions.

Drive continuous improvement of product data quality and completeness.

Optimize product content for e-commerce, digital catalogs, and customer self-service platforms.

Improve product navigation, filtering, comparison capabilities, and cross-selling opportunities.

Define and manage product relationships, including accessories, compatible products, replacement products, and substitute products.

Collaborate with UX and e-commerce teams to improve product discovery and conversion.

Coordinate digital product launch readiness across all customer-facing channels.

Partner with Product Management and Marketing to ensure timely publication of product information and digital assets.

Optimize product information for internal site search, search engine optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

Develop keyword strategies, product synonyms, alternate terminology, abbreviations, and search metadata.

Structure product content to improve discoverability by AI-powered search tools, digital assistants, and large language models.

Ensure structured product information supports future AI-driven customer experiences.

Establish and monitor key performance indicators (KPIs) related to product content quality and digital performance.

Measure product attribute completeness, content quality, search effectiveness, and digital engagement.

Identify opportunities to improve customer experience through enhanced product information.

Requirements

Bachelor’s degree in Business, Marketing, Information Management, Digital Commerce, or a related field

5+ years of experience in Product Information Management, Digital Commerce, Product Marketing, or Master Data Management

Experience working with a Product Information Management (PIM) platform (e.g., InRiver, Salsify, Akeneo, Pimcore)

Strong understanding of product taxonomy, metadata, and information architecture

Experience supporting e-commerce platforms and digital product catalogs

Excellent project management and cross-functional collaboration skills

Strong analytical and organizational abilities.

Knowledge of SEO, site search optimization, AEO, and GEO best practices (preferred)

Experience in the medical device, healthcare, or life sciences industry (preferred)

Experience with digital asset management (DAM) systems (preferred)

Familiarity with product lifecycle management (PLM), ERP, and CRM integrations (preferred)

Experience using analytics platforms to measure digital content performance (preferred)

Core Competencies
Demonstrates expertise in Product Information Management and Digital Commerce, with a strong focus on optimizing product content for e-commerce and enhancing customer experiences through effective product data governance and analytics.

Highest-signal resume keywords

Product Information Management (PIM)

Digital Commerce Strategy

SEO Best Practices

Project Management

Cross-Functional Collaboration

ATS Optimization Keywords
Hard Skills

Product Taxonomy

Metadata Standards

Digital Asset Management (DAM)

E-Commerce Platforms

Product Lifecycle Management (PLM)

Analytics Platforms

Search Engine Optimization (SEO)

Generative Engine Optimization (GEO)

Answer Engine Optimization (AEO)

Product Marketing

Soft Skills

Analytical Abilities

Organizational Skills

Collaboration Skills

Industry Keywords

Healthcare

Medical Device

Life Sciences

Tools & Technologies

InRiver PIM

Salsify

Akeneo

Pimcore

ERP Systems

CRM Integrations

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