Senior Director OF Digital Strategy

Lionsgate is currently seeking a Senior Director of Digital Insights who will be responsible for driving social and earned media insights for the Motion Picture Group. This role will translate social conversation, sentiment, and marketplace signals into actionable insights that help shape marketing strategy, campaign optimization, and wider business decision‑making.

Reporting to the SVP of Global Research & Digital Insights, the ideal candidate is intellectually curious, highly analytical, detail-oriented, and comfortable balancing multiple complex projects in a fast‑paced environment.

Responsibilities

Monitor real‑time audience reactions, conversation trends, sentiment, and creative performance metrics across social platforms and other audience feedback sources to uncover insights that inform campaign strategy and tactics.

Lead the development of reporting infrastructure and dashboards to monitor KPIs and evaluate campaign performance across a title’s lifecycle.

Translate complex data into clear, compelling narratives and serve as a strategic advisor to senior marketing leadership by providing recommendations that influence campaign decisions, audience targeting, and messaging.

Track industry trends, audience behavior, and platform dynamics to identify opportunities, risks, and strategic implications for upcoming film releases.

Oversee relationships with vendors and agency partners, ensuring data integrity, methodological rigor, and cost efficiency.

Work closely with counterparts in digital marketing, paid media, and marketing strategy to develop measurement frameworks and provide insights that inform business decisions.

Manage the full project lifecycle for multiple concurrent initiatives, including defining timelines, aligning stakeholders, and ensuring deliverables meet business objectives.

Manage and mentor the Associate Manager of Digital Insights, with a focus on growth, learning, analytical excellence, and professional development.

Lead the team’s budget in partnership with the Associate Manager of Digital Insights and the Marketing Finance team, including vendor spend, renewals, and ongoing budget tracking.

Qualifications and Skills

BS/BA required

8+ years of experience in analytics, insights, social listening, or other intelligence roles, preferably within the media and entertainment industry

Strong proficiency with social listening and analytics tools (e.g., ListenFirst, Meltwater, Talkwalker, Netbase, Sprinklr)

Experience with Boolean logic and social listening taxonomies

Proven track record of using social media metrics to build benchmarks, measure ROI, and translate into clear strategic recommendations

Excellent written, verbal, and presentation skills

Highly collaborative, detail‑oriented, and comfortable managing multiple priorities in a fast‑paced environment

Proficient in spreadsheets and presentation tools; experience with BI and data visualization tools (e.g., Sigma, Tableau) and data warehouses (e.g., Snowflake) is a plus

Additional Requirements
This position requires five (5) days per week in office.

Benefits

Full Coverage – Medical, Vision, and Dental

Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

401(k) company matching

Compensation
$165,000 - $175,000

EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

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