Digital Marketing and Integrated Marketing Communications, Department of Marketi

Adjunct Faculty Digital Marketing and Integrated Marketing Communications – Department of Marketing, Management, and Health Care Administration – UMGC Stateside. Location: San Diego, CA.
University of Maryland Global Campus (UMGC) seeks adjunct faculty to teach on-site in San Diego, CA, in the Marketing program. Specifically, we are seeking faculty for the following course(s):
Digital Marketing Principles (MRKT 311) An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world.
Integrated Marketing Communications (MRKT 354) A study of the integration of marketing communication strategies to coordinate the marketing mix's components and achieve harmony in messages to customers and other stakeholders. Emphasis is on leveraging various digital tools to achieve customer-centered marketing communications objectives. Topics include the variety of communication modalities encompassed in an integrated marketing communications plan: digital media (including search, display, and social media), traditional advertising, personal selling, sales promotion, public relations, and direct marketing.
Required Education and Experience Master's in Marketing or related field from an accredited institution of higher learning required.
Professional experience in Marketing or related field.
Experience teaching adult learners online and in higher education is strongly preferred.
Preferred Education and Experience A terminal degree in Marketing or a related field of learning.
Teaching experience in digital marketing is preferred.
Why Us/Who We Are and Who We Serve UMGC – one of 12 degree-granting institutions in the University System of Maryland (USM) – is a mission-driven institution with seven core values that guide us in all we do. At the top of the list is "Students First," and we strive to do just that for our 90,000 students at home and abroad. From its start in 1947, UMGC has demonstrated its commitment to adult learners. We recognize that adult students need flexibility and options. UMGC is proud to be a global, 24-hour, institution of higher learning.
The typical UMGC student is an adult learner juggling a career, family, and other priorities. Roughly 80% work full time, half are parents, and half are minority students. They are continuing their education to better themselves, their families, and their professional opportunities. UMGC is also a leading higher education provider to the U.S. military, enrolling 55,000 active‑duty service members, reservists, National Guard members, veterans, and family members annually. We are proud of our military heritage and are committed to this service.
Adjunct Faculty Role at UMGC UMGC is committed to helping students achieve success not only with us, but also in their professional fields. As a result, we actively seek faculty members who are scholar‑practitioners: professionals who are actively and successfully engaged in their field who additionally wish to help the next generation of professionals grow in their knowledge and expertise through education.
Responsibilities Actively engage students through frequent interaction that motivates them to succeed, and conveys a genuine energy and enthusiasm for their learning.
Guide students in active collaboration and the application of their learning in problem- and project‑based learning demonstrations.
Provide rich and regular constructive feedback, utilizing rubrics effectively for the assessment of student work, and acknowledging student accomplishments.
Demonstrate relevant and current subject‑matter expertise, and help students connect concepts across their academic program.
Provide feedback to your program chair on possible curricular improvements.
The Marketing Program at UMGC Please visit the following link to learn more about this program, including its description, outcomes, and coursework: Online Marketing Bachelor's Degree | UMGC
Faculty Training at UMGC We are committed to your professional success at UMGC. Each new faculty member is required to successfully complete our online two‑week new faculty orientation, FacDev 411, as a condition of hire.
Other Information Position Available and will Remain Open until Filled.
Salary: Commensurate with Experience.
Location: San Diego, CA.
Work Type: Adjunct Faculty (Part‑time)

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