Influencer Marketing Coordinator - TikTok Shop

Public Relations Coordinator

Only qualified candidates located near Manhattan, NY to be considered due to the position requiring an onsite presence. Required skills, experience, and abilities include:
Prior experience in Creator or Influencers Relations, specifically with experience working with TikTok or TikTok Shop
Experience supporting and executing Influencer and Creator Campaigns
Strong attention to detail and discretion when working with high-profile individuals
Knowledge of social media platforms, trends, and creator ecosystems
Ability to evaluate and analyze influencer performance using key metrics
Familiarity with influencer platforms and reporting dashboards
Exceptional interpersonal and negotiation skills
Culturally fluent, and trend-aware
Results oriented
Influencer Relations experience, ideally hands-on management of creator partnerships from outreach through activation
Prior experience sourcing, vetting, and onboarding creators, including evaluating brand fit, engagement, and performance metrics
TikTok Shop experience is a strong plus, particularly familiarity with affiliate programs, creator storefronts, and performance-driven creator campaigns
Understanding of campaign tracking, deliverables, and creator contracts
Comfort working across multiple platforms and tools related to influencer marketing
Collaborative and team oriented
Creative thinker
Organized
Resourceful
Performs with speed and efficiency
Strong writing skills
Ability to multitask
Professional Role: Our client is the world's largest intimates' specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, swim and athleisure, as well as award-winning prestige fragrances and body care.
Responsibilities

TikTok Shop

Creator Campaign Management
Supports the newly launched brand TikTok Shop by driving the day-to-day management of the initiative in partnership with the PR team, specifically the affiliate creator campaigns.
Supports overall campaign calendar and manages cross functional alignment on strategy, product, launch timing, execution, amplification, and timely reporting.
Supports creator campaigns including building multiple timely briefs within TikTok shop, casting 50-200 creators from ideation and inviting within the platform, to approving sample requests, tracking all content and sharing back internally for engagement and amplification.
Vets and invites all creators to participate in campaigns, manages sample approval (in partnership with fulfillment team), tracks budget, shares content in real time and partners with TikTok Shop team to provide strategic guidance and support for all optimization opportunities.
Manages $200K+ samples budget
Content clipping

anywhere from 200-300 videos per campaign, annually 3,600 Videos
Troubleshoots communications to creators

200+ creators potentially per moment
Supports TikTok Shop live strategy aiding in overall live calendar including partnering with social for lo-fi lives, sourcing and vetting creators for creator lives (including contracting and execution) and partnering with creative and social for all hi-produced TikTok lives. Builds out cadence, briefs and product to support live shopping.
Partners with social media, brand strategy, paid media, digital team and more to identify content for amplification on other channels based on performance.
Creates weekly reports on TikTok Shop Creator performance, analyzing top performing creators, products, and metrics against KPIs, and manages dissemination out to all key and critical partners.
Stays on top of all TikTok Shop happenings and patterns and provides recommendations to ensure our execution is innovative and best in class.
Supports budget management.
Collaborates in a fast-paced environment and supports team members to foster a positive team and work experience.
Is on the pulse of emerging cultural moments, platform trends, and core demographic behaviors, and applies findings to real-time TikTok Shop opportunities.
Client & Creator Program
Support growing Client & Creator Program under the PR Specialist, driving day-to-day management of the program.
Support includes vetting and content approval process to admit new members to the Client & Creator Program daily.
Assists in sorting through content and sharing with the appropriate internal partners for marketing amplification.
Supports overall calendar management of program initiatives, tasks, sampling, budget management, etc.
Partners on weekly reporting and timely recapping.
Aids in planning and executing engagement opportunities for the Client & Creator program in partnership with Specialist including onsite events in stores, onsite at brand events, focus group coordination and more.
Statusphere:
Support execution of large-scale influencer campaigns (7001,000+ creators), ensuring timelines, deliverables, and content requirements are met at volume.
Manage creator onboarding, communications, and troubleshooting to maintain high participation and content quality across campaigns.
Track and optimize influencer content for SEO and GEO impact, including keyword usage, local relevance, backlink attribution, and indexed content performance.
Coordinate with internal teams to ensure influencer content aligns with brand messaging, search priorities, and geographic targeting strategies.
Vet creator submissions at scale to confirm platform compliance, keyword inclusion, tagging, and posting accuracy.
Assist with campaign reporting by aggregating creator metrics (links, locations, content types) to support search visibility and discoverability goals.