VP Product

Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry‑leading AI and real‑time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China.

About the Role
Pacvue is seeking an innovative leader for our SVP of Product, Media to lead our rapidly evolving full‑funnel media product strategy across Retail Media and our DSP product portfolio.

Reporting to the Chief Product Officer, this leader will oversee our core global product team and own the AI‑first product strategy, roadmap, customer engagement, and business impact of Pacvue’s media products across sponsored ads, retail media networks, DSP activation, offsite media, measurement, incrementality, and optimization.

This is a highly visible, customer‑facing, cross‑functional role. The right leader will spend significant time with enterprise brands, agencies, and strategic partners while working closely with internal Engineering, AI innovation, Product Growth, Product Operations, Sales, Customer Success, Marketing, and Partnerships teams to translate market insight into next‑generation product capabilities and measurable adoption.

The leader will also head international product teams, creating clarity, aligning priorities, and driving rapid execution to ensure Pacvue’s media strategy scales globally and stays grounded in local customer and market needs.

Responsibilities

Own Pacvue’s AI product strategy across retail media, sponsored ads, DSP products, offsite media, and full‑funnel commerce media activation.

Define how Pacvue helps brands and agencies transition from channel‑by‑channel execution to portfolio‑level media decisioning across retailers, marketplaces, and media networks.

Set a clear roadmap for the media portfolio, including integration of retail media and DSP capabilities with measurement, automation, AI, reporting, and broader platform workflows.

Lead product vision, prioritization, and execution for Pacvue’s Retail Media and new AI‑first DSP product areas.

Partner closely with Engineering, AI, Product Growth, Product Operations, Sales, Customer Success, Marketing, and Partnerships to deliver commercially relevant, scalable products.

Drive product decisions across planning, activation, budget management, optimization, pacing, reporting, measurement, and cross‑channel performance management.

Tie product investment to measurable outcomes, including adoption, retention, revenue impact, customer satisfaction, workflow efficiency, and media performance.

Embed intelligent recommendations, workflow automation, decision support, and optimization into Pacvue’s media products.

Improve activation, adoption, usage depth, retention, packaging, and expansion motions across the media portfolio.

Serve as an executive product sponsor for strategic customers, engaging deeply with enterprise brands and agencies to understand media priorities and measurement needs.

Translate customer feedback into roadmap priorities and product requirements.

Build trust with customers through strong media expertise and a clear vision of commerce media direction.

Lead, coach, and scale international product teams, ensuring alignment across regions and time zones.

Act as a senior market‑facing voice on retail media, commerce media, DSP activation, measurement, and AI‑driven optimization.

Support customer advisory boards, executive briefings, strategic partnerships, industry events, and thought leadership.

Skills & Qualifications

15+ years of product leadership in retail media, commerce media, ad tech, programmatic, or enterprise media platforms with hands‑on AI innovation experience.

Deep understanding of how brands and agencies plan, activate, measure, and optimize media investment.

Experience with retail media networks, sponsored ads, DSPs, programmatic media, marketplace advertising, or full‑funnel media activation.

Strong customer‑facing executive presence, engaging senior brand, agency, or retailer stakeholders.

Proven experience leading distributed or international product teams with ability to align and execute across time zones, cultures, markets, and functions.

Commercial instincts and ability to support sales, renewals, expansions, and strategic customer growth.

Experience partnering with AI, Data Science, Product Growth, and GTM teams to drive adoption, automation, optimization, and measurable customer outcomes.

Ability to partner effectively with Engineering and Data Science on complex platform, automation, measurement, and optimization problems.

Excellent communication skills and ability to translate complex product and market topics into clear strategic narratives.

Experience with platforms such as Amazon Ads, Walmart Connect, Target Roundel, Instacart Ads, Criteo, The Trade Desk, Amazon DSP, AMC, clean rooms, or similar commerce media ecosystems.

Experience with incrementality, attribution, MMM, budget optimization, or closed‑loop media optimization.

Experience scaling a strategic product portfolio from early traction to enterprise adoption.

Compensation and Benefits
The annual base salary range for this position is $275,000‑$350,000 USD. The actual salary will vary based on experience, skills, and location. This position is also eligible for an additional annual bonus through Pacvue’s incentive plan.

Flexible Paid Time Off

Paid Holidays and Floating Holidays

Medical, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance

401(k) with Employer Match

Volunteer paid time off: up to 2 days per year

Company‑subsidized membership to Wellhub and Peloton

Fertility and family‑building support through Carrot

Equal Employment Opportunity
Pacvue is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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