CRM Specialist

Academy Sports + Outdoors’ Marketing Team is looking for a senior specialist to grow our customer marketing function. This role will be responsible for coordinating CRM specific initiatives including loyalty, acquisition, retention, and development strategies, and will work cross‑functionally to provide best-in‑class CRM campaigns.

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Work Experiences

2‑4 years database marketing or CRM experience in retail

Proven track record of developing and managing CRM programs

Experience working with a CDP or data warehouse, building audiences and creating automated audiences

Experience with ESP platforms

Skills

Excellent project management skills and ability to align efforts across multiple departments

Very strong organizational, time management, problem solving, and interpersonal skills

Understanding of marketing analytics (Google Analytics and Business Intelligence Tools)

Responsibilities

Implement and execute marketing efforts for the retention programs, working cross‑functionally with multiple teams (i.e. Digital Marketing, Brand, Creative, and eCommerce)

Manage daily operations of the CRM program including the marketing calendar, promotional planning, measurement/analytics and creative approvals.

Maintain a strong consumer relationship by developing CRM activations that lead to incremental sales, increased retention, engagement and loyalty.

Develop process to manage coupon offers, promotions, and touch points across customer segments

Analyze and report on campaign results and identify new opportunities in support of the CRM Roadmap

Work with CRM managers to develop and execute retention strategies and cross‑channel consumer acquisition campaigns to meet CRM growth goals.

Build and execute offer testing plans across CRM tactics

Pilot programs while minimizing operational financial impact

Develop a thorough understanding of Academy policies, procedures, and safety rules

Duties may change; team member may be required to perform other duties as assigned

Physical Requirements & Attendance

Regular attendance required

Acceptable level of hearing and vision to perform job duties

Adhere to company work hours, policies, procedures and rules governing professional staff behavior

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