Regional Sales Manager

Regional Sales Manager - LED Displays

Title: Regional Sales Manager - Texas
Location: Hybrid - Houston, TX (open to other TX metros)
Compensation: Base $90K-$100K (OTE: $170K)
We are a manufacturer of industry-leading LED signs, digital billboards, and video displays trusted by stadiums, businesses, schools, churches, and OOH operators. Position Overview: We are seeking a results-driven Regional Sales Manager to lead and grow our sales pipeline across a multi-state region. The role focuses on developing strategic customer relationships, driving revenue for signage in the sports market, and managing a small team of sales representatives. The ideal candidate combines deep technical knowledge of AV display technologies with a strong track record in sales and business development.
Key Responsibilities:
Develop and execute a regional sales plan to meet or exceed revenue and margin targets.
Identify and pursue new business opportunities through prospecting, networking, and strategic partnerships with integrators, contractors, and end users.
Manage, coach, and mentor a team of sales representatives and channel partners to improve performance, pipeline management, and deal closure.
Build and maintain strong relationships with key accounts, offering consultative solutions and coordinating with technical teams to deliver proposals and demonstrations.
Collaborate with marketing, product, and engineering teams to align regional strategies, support product launches, and develop targeted campaigns.
Prepare accurate sales forecasts, activity reports, and market analysis to inform leadership and adjust strategy.
Negotiate contracts and pricing, ensure timely contract execution, and work with operations to deliver high-quality installation and service.
Represent the company at industry events, trade shows, and customer meetings to promote brand awareness and thought leadership.
Qualifications:
Bachelors degree in Business, Marketing, Engineering, or related field, or equivalent sales experience.
5+ years of B2B sales experience with at least 2 years in a regional or field sales leadership role, preferably in LED Signage/AV Market
Proven track record of meeting or exceeding sales targets and growing territory revenue through direct and channel sales.
Excellent negotiation, presentation, and written communication skills; comfortable presenting to executive-level stakeholders.
Experience managing and coaching sales teams and working with cross-functional teams to close complex deals.
Proficient with CRM tools (e.g., Salesforce) and Microsoft Office; able to produce reliable forecasts and sales reports.
Willingness to travel within the region as needed (up to 50%).
Self-motivated, organized, and able to work independently while aligning with corporate objectives.
Benefits:
Base Salary: $90K-$100K
Commission (OTE: $170K)
Medical, Vision, Dental
401k