Marketing Manager-III

Integrated Marketing Manager - DashPass Growth

Client mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, Client connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we're looking for a marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies for our DashPass members at Client. The DashPass marketing team is focused on growing and retaining members by offering them a high value subscription that offers outsized value and access to the best of what Client has to offer.
About the Role
We are looking for someone to fill in for the Integrated Marketing Manager role on the DashPass Growth team during a parental leave from mid September to mid December. As a part of this role, you will use insights to develop consumer-first strategies to grow the paid subscriber base on DashPass. In this role, you will focus on reaching new customers, identifying ways to convert them to a DashPass membership and ultimately becoming a paid subscriber.
You're excited about this opportunity because you will…
Act as the lynchpin between marketing teams (Growth, Brand, CRM, Creative Studio), Strategy & Operations, Product, Finance, and Analytics to build and execute on integrated marketing strategies for DashPass
Identify and execute on opportunities to accelerate DashPass subscriber growth, while establishing the role of marketing and how we can best serve the business goal
Create process where process doesn't exist across key DashPass growth & partnership initiatives to streamline operations and foster a productive team culture
Implement best practice across DashPass including, but not limited to, growth sprints, seasonal occasions, tentpole campaigns, and more
Set the quarterly marketing goals and KPIs, and set up reporting to track their progress in partnership with Analytics, S&O and channel teams
Drive cross-functional meetings and own end-to-end project trackers to rally key stakeholders towards a shared goal
Establish reporting cadence across performance and retention campaigns, while driving action plans to grow our baseline paid subscriber balance quarter over quarter
Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams
Create positioning and messaging frameworks for our lifecycle audiences, and establish testing plans that optimize DashPass value props to drive the highest conversion rate
Identify resource gaps for DashPass Growth and Partnerships across the marketing team, and partner with your Manager and XFN partners to fill them
We're excited about you because…
You have: Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel. The ability to connect with people, build relationships and influence with authority. A strategic, business-mind; you find trends in the data and look to gather audience first insights. A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways. An extraordinary bias for action; you're dependable, self-motivated & ability to multi-task.