Social Media Coordinator

The Social Media Coordinator is responsible for developing and managing our organic social marketing as well asdeveloping and executing a comprehensive online reputation management strategy for all campus locations.

Social media is an integral part of EA's marketing strategy; enhancing EA's ability to develop its brands, generate leads, recruit staff, and monitor reputation. This role will collaborate within EA marketing, as well as with the campuses, admissions, and other teams to ensure that the social media efforts help drive the success of the schools.

The ideal candidate will demonstrate the ability to develop and execute social strategy and content calendars for multiple social platforms. They are a well-rounded digital expert who will create systems and processes to ensure ongoing development of content and updating of social pages. They will develop content and posts, as well as assist campus staff with the same. This role will provide ongoing reporting and analysis to the campuses and EA corporate leadership

Essential Duties and Responsibilities:

Responsible for executing daily tasks related to EA's social media strategy

Work in conjunction with the marketing leadership team to implement branded social strategies, increase engagement, and grow followers

Recommend and assist with execution of comprehensive social media content plans and marketing calendars for each campus

Support EA's social pages and 3rd party listings

Collaborate with the paid digital marketing team to develop and implement paid social promotions

Develop content for social media and other digital marketing to help the EA schools increase brand awareness, build community, and achieve its strategic goals related to admission, advancement, and other imperatives; engage consumer audiences and build connections

Schedule and compose social media posts, edit photos and videos, create graphics for sharing in social media, and solicit user-generated content

Collaborate with marketing, admissions, and campuses to craft original and/or modified copy, implement promotions, and coordinate the communication of EA's brands, mission, values, and philosophy

Actively seek content ideas from campuses and other internal constituents

Monitor evolving social and content strategies, particularly among competitors

Develop expertise in all facets of digital and social media - websites, blogs, etc

Utilize analytics software (e.g Google Analytics) for the purposes of monitoring company presence and media exposure

Evaluate new social channels and related tools to improve social media effectiveness and efficiency

Provide social media analysis to aid in marketing and business planning

Provide social and reputation management training and guidance to campuses and other relevant teams

Analyze social activity/engagement and traffic to improve strategy and tactics

Produce reports and dashboards for marketing leadership, campuses, and executive management

Lead social media and reputation management monitoring efforts

Monitor conversations in EA's social media channels, respond to mentions, comments, and private messages

Escalate any issues to appropriate campus or team as needed

Perform all other duties as may be required

Requirements
Skills/Competencies/Qualifications:

Bachelor degree or higher

Excellent written and verbal communication skills needed to craft engaging content, to respond to audience inquiries and to collaborate with internal and external teams.

Minimum 3 years social media management experience is required

Experience developing, executing and managing social media campaigns is required

Ability to create engaging social media content following brand guidelines

Ability to educate campus social teams on best practices, collaborate with local teams to lead timely social content creation efforts

Understanding of web analytics foundations. Adobe Analytics experience is a plus.

EEO -

This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, or on any other basis prohibited by law. Information on race, gender and national origin will only be used for statistical and recordkeeping purposes, and will not be used in making any employment decisions. All information provided will be kept separate from your expression of interest. Providing this information is strictly voluntary, and you will not be subjected to any adverse action or treatment if you choose not to provide this information. If you do not choose to answer these questions, we ask that you select "Decline to Identify" for each question. Thank you for your voluntary cooperation.

EEO is the Law

ADP Privacy Statement Artificial Intelligence Google Privacy Policy Google Terms of Service

#J-18808-Ljbffr