Social Media & Marketing Manager

Content & Creative Direction

Ability to tell a story through projects from initial design to completion of construction.

Strong eye for composition, lighting, framing, and luxury aesthetics.

Able to identify trends without making the brand feel trendy or cheap.

Experience creating content that feels family/community centered rather than sales focused.

Copywriting

Excellent writing and grammar.

Ability to write captions that educate, inspire, and convert. NO CHAT GPT

Understands different voices for Facebook, Instagram, LinkedIn, and Pinterest.

Photography & Video

Comfortable shooting high-quality content with an iPhone and/or Camera

Basic video editing skills (CapCut, Adobe Premiere, Final Cut, etc.).

Knows how to capture construction progress in a visually appealing way.

Analytics

Analyze monthly performance and provide recommendations.

Track engagement, reach, follower growth, website clicks, and lead generation.

A/B test different content styles and posting times.

Organization

Manage a monthly content calendar with minimal supervision.

Coordinate with manager to know what jobs are worth filming.

Keep content organized and backed up.

Personality

Self-starter who identifies content opportunities without being asked.

Comfortable talking with homeowners, architects, subcontractors, and vendors.

Positive, professional, and represents the company well on job sites.

Reliable and able to meet deadlines.

Marketing Knowledge

Understands branding and customer psychology.

Experience running Meta ads.

Familiar with SEO basics and how social media supports Google rankings.

Can create content that generates qualified leads, not just likes.

Expectations

Go to job sites to get content 2/3 a week

Get in-office content every week

Willingness to be in front of the camera at times

Expectations: 2-3 story posts daily M-F

2 Photo Posts weekly

1 Jobs site update weekly

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