SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.About the RoleWe are seeking a visionary and commercially driven VP of Influencer Marketing to lead and scale our influencer strategy globally. This is a senior leadership role for a seasoned marketing executive who understands the creator economy at its deepest level — someone who can build and inspire a high-performing team, forge transformative partnerships, and translate cultural moments into measurable business impact. You will own the influencer channel end-to-end, setting the strategic vision, defining the measurement framework, and ensuring our brand shows up authentically across every platform and audience segment.Key ResponsibilitiesStrategy & VisionDefine and own the global influencer marketing strategy, aligning it with broader brand, growth, and revenue objectives.Identify emerging platforms, creator trends, and audience shifts to keep the brand ahead of the cultural curve.Build a scalable influencer program architecture spanning awareness, consideration, and conversion across all tiers, from nano to mega influencers.Serve as the internal authority on the creator economy, educating and advising senior stakeholders and the C-suite.Team Leadership & DevelopmentLead, mentor, and grow a team of influencer marketing managers, coordinators, and agency partners.Foster a high-performance culture built on creativity, accountability, data-fluency, and collaboration.Set clear team goals, establish performance standards, and ensure consistent career development for direct reports.Partnerships & Creator RelationsCultivate and manage relationships with top-tier creators, talent agencies, and multi-channel networks (MCNs).Negotiate and close high-value influencer partnerships, ambassador programs, and long-term brand deals.Build a diverse and inclusive creator roster that authentically represents the brand’s audiences and values.Oversee the full partnership lifecycle from briefing and contracting through content approval, publishing, and reporting.Campaign Execution & Cross-Functional CollaborationPartner closely with Brand, Performance Marketing, Social, PR, and Product teams to integrate influencer into integrated campaigns.Ensure seamless execution of influencer activations across product launches, seasonal campaigns, and always-on programming.Collaborate with legal and compliance teams to ensure all partnerships adhere to FTC guidelines and platform policies.Analytics, Measurement & BudgetOwn the influencer marketing budget, allocating spend efficiently across channels, tiers, and campaign objectives.Define KPIs and build robust reporting frameworks to measure reach, engagement, sentiment, EMV, and attributed revenue.Leverage data and consumer insights to continuously optimize creator selection, content strategy, and campaign performance.Present results, learnings, and strategic recommendations to executive leadership on a regular basis.Skills, Knowledge and Expertise10+ years of marketing experience, with at least 5 years focused on influencer or creator marketing at a senior level.Proven track record of building and scaling influencer programs that drive measurable brand and business outcomes.Deep knowledge of the creator economy, social platforms (Instagram, TikTok, YouTube, Pinterest, and emerging channels), and influencer tools/platforms.Exceptional leadership skills with experience managing and developing multi-person marketing teams.Strong commercial acumen with experience managing multi-million dollar budgets and negotiating complex partnership agreements.Data-driven mindset with fluency in performance metrics, attribution modeling, and reporting tools.Outstanding communicator and relationship builder — you can inspire a creator and a CFO in the same afternoon.Experience in a consumer brand, agency, or high-growth startup environment preferred.What Success Looks LikeIn your first 12 months, you will have:Audited the existing influencer program and delivered a clear, prioritized strategic roadmap.Built or restructured a high-performing team capable of executing at scale.Signed a portfolio of meaningful creator partnerships that elevate brand awareness and drive revenue.Established a measurement framework that gives leadership clear visibility into influencer ROI.Become a trusted cross-functional partner and the go-to voice on creator strategy across the business.Why Join UsThis is a rare opportunity to take full ownership of a high-visibility, high-impact function at a company that is serious about the creator economy. You will have the executive mandate, the budget, and the team to build something exceptional. If you are a bold thinker who combines creative instincts with strategic rigor and a genuine love for culture, we want to hear from you.Benefits, Culture and PerksBenefits and CultureUp to 100% Company Paid Healthcare (medical, dental, vision) Kind Body Fertility Benefits 401(k) savings plan with up to 4% match Unlimited PTO Full Access to LinkedIn learning Employee Discounts Perks (HQ Location)Free weekly catered lunch at HQ – M/T/W/ThDog-Friendly office on a Thursday and FridayFree Swag Giveaways Annual Holiday Party Annual Summer Party Invitations to pop-ups and other company events Complimentary daily office snacks and beverages DepartmentBrand Marketing Employment TypeFull TimeWorkplace typeOnsite
In Summary: SKIMS is seeking a visionary and commercially driven VP of Influencer Marketing to lead and scale our influencer strategy globally . This is a senior leadership role for a seasoned marketing executive who understands the creator economy at its deepest level . You will own the influencer channel end-to-end, setting the strategic vision, defining the measurement framework .
En Español: SKIMS es una marca orientada a soluciones que crea la próxima generación de ropa interior, vestiduras y artículos esenciales. Estamos estableciendo nuevos estándares proporcionando productos técnicamente innovadores y basados en el confort con un diseño elevado para todos.En la intersección de cultura, innovación y comercio, SKIMs es una marca global que redefine la ropa moderna. Nuestros equipos están construidos sobre creatividad, colaboración y excelencia operativa, y estamos comprometidos a fomentar un entorno inclusivo de alto rendimiento donde las personas ambiciosas, curiosas e impulsadas por valores puedan hacer el mejor trabajo de sus carreras. Usted será propietario del canal de influencers de extremo a extremo, establecer la visión estratégica, definir el marco de medición y garantizar que nuestra marca se muestre con autenticidad en todas las plataformas y segmentos de audiencia.Cey ResponsibilitiesStrategy & VisionDefine y posea la estrategia global de marketing de influencer, alineándola con los objetivos más amplios de marca, crecimiento e ingresos.Identifique plataformas emergentes, tendencias de creadores y cambios de público para mantener la marca por delante de la curva cultural.Construye una arquitectura escalable de programa de influenciador que abarque conciencia, consideración y conversión a través de todos los niveles, desde influencer hasta megainfluencers.Service como autoridad interna sobre la economía del creador, asesorando a los principales actores y al equipo C-suite.Asociaciones Eje a los socios responsables de desarrollo de productos, mentores y un equipo de gerente para asegurar su cumplimiento a lo largo plazo.Los equipos de gestión de resultados y la ejecución de las campañas de mercadotecnia, integrar las relaciones entre los creadores de conocimientos personales y las agencias sociales (executive partnerships), crear y ejecutivos de empresas de alto nivel de trabajo, mejorar la calidad de funcionamiento social, coordinar y la eficacia de cada vez más estrecha, desarrollar las políticas de los programas de producción y la empresa, así como las asociaciones laboralidades y la creación de clientes potencialidad de los medios de comunicación, crear y las redes de marketing, aumentar el rendimiento y la eficiencia y la capacidad de las organizaciones de negocios y la cadena de negocio, y la organización de servicios públicos de marketing. Usted tendrá el mandato ejecutivo, el presupuesto y el equipo para construir algo excepcional. Si usted es un pensador audaz que combina instintos creativos con rigor estratégico y un verdadero amor por la cultura, queremos escuchar de usted.Beneficios, Cultura y PerksPenefices y CulturaHasta 100% Salud pagada por la empresa (medical, dental, visión) Beneficios de fertilidad corporal 401 ((k) plan de ahorro con hasta 4% coincidencia PTO Acceso total ilimitado a LinkedIn aprendizaje Desconto del empleado Perks (localización HQ)Lunch semanal gratis en una oficina HQ M/T/W/ThDogages-Amigno al Jueves y Viernes Swagaways Libres Fiestas Anuales Invitaciones de fiesta anuales Alojamiento popups y otros eventos Complementarios bocadillos diarios tipo Empleo Departamento de Trabajo y Tiempo de MarketingTipo de marcaEn línea

Skims Body is hiring: Vice President of Influencer Marketing in Los Angeles
Skims Body · Los Angeles, CA, USA ·
- Job type:
- Seasonal